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Camel Rock Casino Chooses VizExplorer

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Camel Rock Casino Chooses VizExplorerReading Time: 2 minutes

VizExplorer, a leading provider of operational intelligence solutions for casinos, announced the execution of a new license agreement to deploy its floorViz™ and campaignViz™ solutions at Camel Rock Casino, operated by the Pueblo of Tesuque.

The New Mexico-based casino exists in a highly competitive market with several other gaming properties nearby. To mitigate the competition, the Tesuque Pueblo tribe announced last year its plans to build a replacement casino on tribal land near the Santa Fe Opera.

Seeking to secure its player base and optimize revenues at the new casino, Camel Rock selected VizExplorer to uncover insights it needs to make informed, profitable business decisions going forward. Using VizExplorer’s floorViz, the team will determine which games to keep, which new games to invest in, and where to place them on the new gaming floor. The marketing team will employ campaignViz to evaluate and properly incentivize players during the transition to the new casino, and determine an effective player reinvestment strategy.

“We are eager to get up and running with VizExplorer and trust that the information and insights their solutions offer will help us improve our slot floor, increase visits and encourage more play among our guests,” says Michael Beach, Camel Rock Casino’s Director of Marketing.

“We’re thrilled that Camel Rock chose VizExplorer solutions. The choice signals a commitment to using technology to derive valuable insights to improve operational efficiency, which is key to winning in a competitive casino landscape,” said Kyle Gryzanoski, VizExplorer’s VP of Sales – Western Region.

Camel Rock Casino joins more than 50 other tribal casinos currently using the VizExplorer platform. The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.

 

About VizExplorer:

VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.


Source: Press Releases Published on European Gaming Media Network

Press Releases

European Lotteries Association joins Betting on Sports Week in September

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The European Lotteries Association will host a meeting for members of its Sport Working Group at next month’s Betting on Sports Week in London (18-21 September), while several of its headline members have been lined up to speak at the event.

European Lotteries is the umbrella organisation of national lotteries operating games of chance for the public benefit, which brings together both state-owned and private operators, both profit and non-profit, who operate on behalf of the state.

Each of the Sport Working Group’s 18 members will be invited to attend the meeting on Wednesday morning 19 September, to discuss topics including sports integrity and sports policy, as well as the planning and content for upcoming European Lotteries events.

This team of 18 includes confirmed #boscon2018 speakers – Jari Vähänen, SVP of Veikkaus, Ludovico Calvi, Board Director of Lottomatica Betting, and Jens Nielsen, Head of Sports Betting at Danske Spil, as well as representatives of Norsk Tipping, SAZKA, Global Lottery Monitoring System, LOTTO Bayern, Szerencsejáték Zrt., Française des Jeux, Österreichische Lotterien, Staatliche Toto-Lotto, Svenska Spel, OPAP, Sisal, Loterie Nationale Belgium and Hrvatska Lutrija.

Vähänen will be helping to provide a snapshot of horseracing around the world, as part of the Betting on Racing track on Thursday 20 September, while Nielsen will be assessing the betting shop of the future on the Betting on Retail track, held on the same day.

Ludovico Calvi of Lottomatica, and also the President of the Global Lottery Monitoring System, will take part in the main integrity panel discussing the future outlook of the US market with PASPA down.

Nielsen commented: “Once again, we are delighted that SBC has embraced the importance of our Sport Working Group by facilitating a meeting at Betting on Sports.

“The rapidly evolving nature of the lottery sector dictates that we need these regular meetups, not just to discuss new points of difference, but also to address the opportunities that changes in consumer behaviour presents.”

Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers from the sports betting, esports, casino, affiliates, media and sports sectors.

 

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Vegas Kings renews Digital Creative Retainer with Resorts Casino and Mohegan Sun

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Vegas Kings renews Digital Creative Retainer with Resorts Casino and Mohegan Sun

August 16, 2018 – New Jersey  – Working closely with one of the leading regulated online casinos in New Jersey, Vegas Kings have been managing all Resorts Digital Gaming’s online and offline creatives for the last two and a half years, and have recently secured a further 12–month retainer contract to continue providing a full tiered service to both ResortsCasino.com and MoheganSunCasino.com.

“We are very excited and proud to continue our close working relationship with the Resorts Digital Gaming team. Both brands are gaining great share within the New Jersey online market and the additional value that VK brings to the table is helping pave the way for both services to be at the forefront of the industry,” says Ashley Adir, CEO of Vegas Kings.

Vegas Kings handles all the daily creative and web development requests ranging from online acquisition banner creatives, social media adverts, HTML mailers, video production promoting new games to full HD TV adverts, billboards and website back-end development.

“We love working with Vegas Kings and were so excited and thrilled to sign another year with them. Without them, being one of the leading operators in New Jersey would not be possible,” says Ed Andrewes, CEO of Resorts Digital Gaming, LLC.

 

For further information, please contact:

Vegas Kings
Ashley Adir, CEO
contact@vegaskings.com

Resorts Digital Gaming LLC
Ed Andrewes, CEO
EAndrewes@resortsac.com

 

About Vegas Kings
Vegas Kings is the most experienced Web Design and Development Agency that exclusively services the iGaming Industry. In operation since 1998, Vegas Kings have successfully serviced hundreds of gaming brands across all verticals including Casino, Sports, Bingo and Poker. Through their years of experience, they have found the formula to design and develop user experiences that truly convert. Www.vegaskings.com 

About Resorts Digital Gaming
Resorts Digital Gaming is the interactive arm of Resorts Casino Hotel Atlantic City, the first casino to open in the state of New Jersey and operates Internet gambling websites www.resortscasino.com and www.mohegansuncasino.com

 


Source: Press Releases Published on European Gaming Media Network

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Press Releases

iLUCKI makes debut on SoftSwiss’ platform

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iLUCKI makes debut on SoftSwiss' platform

Keen to use the technical know-how of SoftSwiss, combined with their profound experience and insightful knowledge of igaming, the team behind the brand is poised to give it their all to entertain players using the best that technology can offer.

A brief glance at the website distinguishes iLUCKI for its breakout layout and game navigation filters with user experience at the very core.

Advanced or simple – the player decides whether they wish to search for their favourite games with simplified filter options to browse through the entire offering or narrow in on that one game they desire most with pinpoint precision.

The smart filter includes search by number of reels and paylines, as well volatility, hit rate and more. It can be easily activated using an elegant switch found on the navigation menu.

Speaking of favourites, players have the freedom to tag their games into a “Favourite” category, so that no time is spent finding their preferred slots. For those wishing to try their luck at something unexplored, iLucki encourages to try its random slot selector.

What is more, the player-oriented brand rolls out a solid library of the top game providers such as NetEnt, Yggdrasil, Microgaming, Play’n GO, NYX and a plethora of other popular game providers. Thanks to the SoftSwiss Game Aggregator, iLucki establishes a vast portfolio of over 40 game brands.

Crypto-lovers will enjoy the ability to play games supporting their coin of choice, whether it is Bitcoin, Bitcoin Cash, Ethereum, Etherium Classic, Litecoin, Dogecoin or Monero.

Support of cryptopayments is brought to iLucki through CoinsPaid, SoftSwiss’ long-term partner in cryptopayments, offering high-end security and speedy transactions.

Anyone looking for the more traditional payment methods, will be satisfied by the abundance of such options for deposits and cashouts as Visa, Mastercard and Maestro, plus Skrill, Neteller, Zimpler, Yandex Money, Qiwi, Sofort, Paysafecard, ecoPayz and more.

The cutting-edge SoftSwiss Bonus Engine allows iLucki to present one of the most diverse and choice-rich promotional systems to date. This comes in the form of several first deposit bonuses, weekend wager free cashback events, high roller bonuses, weekday freespins and a colourful playlist of daily tournaments with local prize pools.

iLUCKI is passionate to become a top rated and player-favourite online casino through quality service, innovative ideas and bespoke promotions.

The complementary affiliates section of the website utilises the in-house affiliate system, developed by SoftSwiss to bring added flexibility to both operators and affiliates alike.

A comprehensive configuration of affiliate commissions, sub-affiliates and billing periods is supplied to the operator, all the while keeping affiliates in the loop on the latest news and exclusive promotional content.

As iLUCKi’s motto goes: “We speak casino. We are casino!” players can have peace of mind and rest assured that their satisfaction is iLucki’s top priority.

SoftSwiss is overwhelmingly happy to introduce iLucki to the growing roster of cutting-edge casino brands utilising its proprietary casino and affiliate platform.


Source: Press Releases Published on European Gaming Media Network

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