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CBS bets on increase in sports gambling ad revenue

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Lee Moonves, current CEO at CBS, the leading broadcaster in the USA, foresees that advertisement revenue is set for a leap for a leap following the US Supreme Court’s repeal of sports betting ban.  He said that the development would “create a whole new ad category as well as drive demand across our sports-related content.”

Advertising generates around 38 per cent of the company’s present revenue. He added, “We had another terrific upfront with healthy demand in daytime, news, primetime and late night. CPMs were up high single to low double digits across dayparts and volume grew as well.” An upfront is a gathering of network executives, media and advertisers at the beginning of important sales periods.

Moonves went on to say, “Our programming was well received and we sold a number of units for the Super Bowl and the Grammys which we have on back-to-back weekends in the first quarter of 2019. This is also the first time we went into the upfront marketplace with our integrated broadcast and digital sales teams, and the results were significant. Digital volume was up nearly 40 per cent and we continue to leverage the power of targeted digital advertising with the huge reach of broadcast TV.”

When asked about sports betting, the executive indicated that he feels that it will start as a “local phenomenon.” He points to the newly established sports betting market in New Jersey, indicating that CBS will more than likely see an increase in revenue at its Philadelphia station before spreading to other locations, such as New York.

Moonves also touched on the recent deal between the NBA and MGM, and the amount of money sports betting companies such as FanDuel and DraftKings have sunk into advertising. He said, “So we think it’s a category that has an unbelievable upside. What that is I don’t know, but because of our local marketplace we’re ready there. The good news is this is also going to help the ratings on all our sports events, so that’s a positive to us.”

No indication was given as to what CBS might earn from sports gambling advertising. However, a recent report by Morgan Stanley analyst Ben Swinburne revealed that around $1 billion in paid sports betting-related advertising could be seen by 2023. Of that amount, TV would receive around 75 per cent, of which CBS could pick up between 1.5 to 3.1 per cent.

Source: calvinayre.com


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Casino Cash Trac Named on Inc. 5000 List For Third Consecutive Year

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TULSA, Okla.Aug. 17, 2018 – Casino Cash Trac (CCT) is excited to announce that once again it has been ranked on the Inc. 5000 list. Inc. magazine announced that Casino Cash Trac ranked No. 1044 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies with an outstanding three-year sales growth of 470%.

Led by CEO Kurt Williams, Casino Cash Trac joins an elite group of companies which have been honored three years in a row. Of the tens of thousands of companies that have applied to the Inc. 5000, only one in four percent have made the list three times.

“It is truly an extraordinary accomplishment for the company. To be selected three years in a row is remarkable and I thank our employees and customers for trusting our vision,” says CCT’s CEO, Kurt Williams.  “Our teams continue to deliver the best Casino Audit System (CAS) across the country and it is amazing to work with such a talented group of individuals.”

The Inc. 500 award underscores the value of CCT’s offerings and validates their strategy of providing a cutting edge solution accompanied with extraordinary customer service.

“It is an incredible achievement to be listed among the nation’s fastest-growing companies yet again. For CCT, this honor is a direct reflection of our commitment to push ourselves to get better every day. We are thankful for the employees we have, the clients we work with and the trust they put in us every day to help them streamline their operations,” says CCT’s CRO Wanor França.

About Casino Cash Trac

Based in Tulsa, Oklahoma, Casino Cash Trac is the creator of Casino Insight™, an award-winning suite of transactional, reporting, and analytical tools designed to streamline and automate cage operations, revenue audit processes, and operations analysis. Casino Insight™ offers full integration with most casino management, food & beverage, and hotel systems, as well as most cash dispensers, kiosks, and other bank machines.

Since developing Casino Insight™ in 2012, Casino Cash Trac has helped over 130 casinos across multiple states and countries to maximize productivity and efficiency while minimizing paper waste and manual processes that are prone to human error.


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Wazdan goes wild with one of Europe’s fastest growing casino companies

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Friday, August 17; 2018, Malta – Slots pioneer Wazdan has inked a deal with GoWild Gaming to provide the innovative operator with Wazdan’s full portfolio of slots, which have been attracting attention across the igaming industry all year. GoWild is a leading online gaming operator. The jungle-themed gaming brand has been leading expeditions through the wilds of the internet since 2008.

The GoWild platform currently features over 1,500 games from more than twenty carefully selected software providers including Microgaming, NetEnt, Evolution, Scientific Games, Yggdrasil, iSoftBet, Play’n GO, and now Wazdan. In addition, the platform has a sophisticated CRM system enabling GoWild to personalise promotions and content in an unprecedented manner to boost retention and customer loyalty.

Wazdan’s portfolio of over 110 HTML5 slots for desktop, tablet and mobile incorporates the Unique Wazdan Features, that include the world’s first Volatility Levels™, Energy Saving Mode, Double Screen Mode and Unique Gamble Feature which deliver outstanding player engagement and casino revenue.

Upcoming games from Wazdan include the eagerly anticipated Mayan Ritual™, a slot that explores the mystery of the lost ancient culture of the Maya; Black Hawk Deluxe, a magic and fantasy game with ghosts, skeletons and a treasure-filled castle; and, Los Muertos™, a game which celebrates the unique Mexican holiday Day of the Dead and will be released in time for Halloween.

Anthony Berningham, Director of Gaming Content at GoWild, said,”With best-of-breed content from all the leading providers on our platform, we feel the fit with Wazdan is excellent. Their world-class technology and games help to expand the gaming experience further which is why we wanted to bring them on-board. It’s our desire to provide our players with the best gaming experience possible with deals like this one.”

Head of Sales at Wazdan Andrzej Hyla said: “Our games bring a new dimension to casinos as they seek to deepen player experience and to unlock the potential of added-value built-in to technology tools like the Unique Wazdan Features. We are absolutely delighted to be joining GoWild’s platform and supporting GoWild’s ambition to provide access to the best gaming content on one platform.”

So far in 2018, Wazdan has signed with some of the biggest names in the industry including EveryMatrix, Videoslots, SlotMillions, Tipbet, Iforium, iSoftbet, Evenbets, Groove Gaming, Globalplay, Tipbet, Rabbit Entertainment, SoftGamings, and now Go Wild Gaming, amongst others. For further information visit www.wazdan.com

 

ABOUT WAZDAN:

Wazdan is a popular game producer, developing innovative casino games that deliver original, fun and truly omni-channel player experience. Offering an extensive game library of over 100 HTML5 slots, table games and video pokers, Wazdan is gaining popularity on the iGaming market thanks to the great quality of their games, interesting themes and engaging gameplay. Wazdan’s game portfolio consists of such popular titles as Great Book of Magic Deluxe, Magic Target Deluxe, Valhalla and Wild Guns and soon will extended with new amazing slot games, including Los MuertosTM, Mayan RitualTM and Captain FlyntTM, among others. Wazdan releases new, exciting titles on a regular basis and equips them with Unique Wazdan Features: innovative Volatility LevelTM, exciting Unique Gamble Feature and mobile-friendly Energy Saving and Double Screen Modes. Wazdan holds a number of  European trademarks including for their world’s-first Volatility Level TM. Their extensive portfolio of clients includes some of the top gaming operations in the industry. The company is headquartered in Malta and holds licenses issued by the UKGC, the MGA and complies with Curacao regulations. Furthermore, their games use the RNG certified by the NMi, which ensures reliable, fair and secure gameplay. Wazdan’s Sales Team is showcasing their products at SiGMA in Malta from 28 to 30 November.

 

For more information on this press please contact Ogilvy Malta on 00356 99207677 or edwin@ogilvymalta.com


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Pennsylvania Gaming Control Board Reports July Monthly Fantasy Sports Contests Revenue

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HARRISBURG, Pa.Aug. 17, 2018 – The Pennsylvania Gaming Control Board today posted on its web site the July Fantasy Sports Contests revenue report. The report provides a breakdown on fees collected from the play of Pennsylvania participants, Fantasy Sports Contests operators adjusted revenue, and the tax revenue due to the Commonwealth, and can be found at www.gamingcontrolboard.pa.gov.

Tax revenue is derived through a 15% assessment on adjusted revenue reported by the Fantasy Sports Contest operators, and is deposited into the Commonwealth General Fund. In total, tax revenue generated during July totaled $131,728. Seven of the Fantasy Sports Contest operators reported tax revenue due.

Fantasy Sports revenue and tax revenue for each of the providers for July 2018 is displayed in the following tables:

Fantasy Sports Contest Provider

Fantasy Sports
Contest Adjusted
Revenue

State Tax

Due

DraftKings

$437,108.24

$65,566.24

FanDuel

$427,451.31

$64,117.70

DRAFT

$8,760.00

$1,314.00

Fantasy Draft

$1,737.19

$260.58

Yahoo Fantasy Sports

$1,627.97

$244.20

Sportshub Technologies

$1,236.16

$185.42

Boom Fantasy

$264.06

$39.61

Full Time Fantasy Sports

$0.00

$0.00

Fantasy Football Players Championship

$0.00

$0.00

Total

$878,184.93

$131,727.75

About the Pennsylvania Gaming Control Board:

The Pennsylvania Gaming Control Board is tasked to oversee all aspects of the state’s casino industry, along with oversight of new gaming initiatives created through amendments to the Race Horse Development and Gaming Act recently approved by the signing of Act 42 of 2017.

The Commonwealth’s casino industry currently consists of 10 stand-alone and racetrack casinos in operation, along with the two smaller resort casinos.  These facilities collectively employ 17,000 people and annually generate approximately $1.4 billion in tax revenue from slot machine and table games play. The largest portion of that money is used for property tax reduction to all Pennsylvaniahomeowners.

Additional information about both the PGCB’s gaming regulatory efforts and Pennsylvania’s gaming industry can be found at gamingcontrolboard.pa.gov. You can also follow the agency on Twitter by choosing @PAGamingControl.

CONTACTS: Doug Harbach or Richard McGarvey
(717) 346-8321

 

SOURCE Pennsylvania Gaming Control Board


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