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EitC joins hands with SportPesa

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EitC joins hands with SportPesaReading Time: 3 minutes

 

Everton in the Community (EitC), Everton Football Club’s social responsibility initiative, has partnered with, SportPesa, a global technology and entertainment company. As per the partnership agreement, SportPesa will become an Official Partner of the Club’s charitable arm.

SportPesa will offer funding for Everton in the Community’s long-standing flagship mental health programme “Imagine Your Goals.” So far, the programme has been funded internally using finite charity resources since it was affected by external NHS budget cuts.

Speaking on the new partnership, Everton in the Community CEO Richard Kenyon said: “As a charity we have been delivering mental health provision for over a decade with ‘Imagine Your Goals’ being one of our flagship programmes. It has been extremely valuable to so many people in our local community but almost a year ago our external funding was cut, which has meant we have been funding it internally through Everton in the Community.”

“This partnership with SportPesa means that we can continue with our great work and continue changing people’s lives, but it also means we can plan for the future with a sustainable programme moving forward. It’s a very important partnership for the charity but more importantly, it’s really very valuable to the people it helps every week.”

One in four people in the UK will experience a mental health problem each year, while nationally suicide is the leading cause of death for men under the age of 50.

Through its five football therapy sessions each week, Imagine Your Goals has been at the forefront of tackling these issues on Merseyside for over 10 years and supports over 200 individuals each week, offering people who are living with mental health issues an opportunity to talk about their problems and seek help and support in a familiar environment.  And to see the programmes impact first hand, Everton stars Phil Jagielka, Leighton Baines, Michael Keane and representatives from SportPesa met participants from Imagine Your Goals at USM Finch Farm to find out more about how Everton in the Community has helped change – and even saved – their lives.

Speaking after the session, Blues star Baines said: “Myself and Jags have been involved with this programme in the past and it’s always good to catch up with the lads and to hear their stories, real genuine stories about how it’s changed their lives so much and in some of their cases, saved their lives. When you get to sit with them and have that conversation it really does bring home the importance of the work that’s being done.

The lads spoke about what the programme gives them on a daily and weekly basis and it’s brilliant. It’s been great to come down and see the impact it’s having.”

Echoing his teammate, Jagielka said: “The whole project here is set up to come to you whenever you need support. If you can stop a problem from becoming anything bigger by speaking to your peers or speaking to our staff, then it can help you out massively. We saw today how comfortable everyone is with each other and even how they accepted us into the conversation and shared their moments in their life where it has been really tough and be able to talk about it openly in such a big group, it’s amazing.”

The partnership will also see SportPesa become a “Founding Partner” of Everton in the Community’s mental-health focused campaign, “The People’s Place,” which will see the charity build and develop a purpose-built mental health facility close to Goodison Park to support anyone in need.

 

About SportPesa:
SportPesa is a growing global technology and entertainment company that is focused on sports and entertainment news. As such, our platforms immediately update sport scores and, in certain markets, offer fully licensed, real money gaming services. We are a brand committed to responsibly delivering our services and investing in the development of sports and our communities. We use the power of sport to unify people everywhere; connecting customers with excitement, sports clubs with funding and society with opportunities.

About Everton in the Community:
Everton in the Community is one of the UK’s top sporting charity’s and firmly established on the world stage of community sports development. As the official charity of Everton Football Club, it is considered one of the Premier League’s leading community schemes due to the quality and reach of its various programmes.
Established in 1988, Everton in the Community has been at the forefront of social intervention across Merseyside, not afraid to tackle issues which others shied away from and offers over 40 programmes covering a range of social issues including health, employability, anti-social behaviour, crime, education, dementia, poverty, youth engagement, youth justice and disability.
Operating 7 days a week, 365 days a year, Everton in the Community supports the most vulnerable and underprivileged members of local communities.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EitC joins hands with SportPesa

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Nektan builds on B2B momentum with Dench partnership

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Nektan plc the fast-growing international gaming technology platform and services provider, has boosted its global reach and commercial partnership network after securing a deal with turnkey gaming platform, Dench eGaming Solutions.

As part of the agreement, Nektan will aggregate its premium casino content to Dench’s operator network via E-Lite, Nektan’s content distribution platform.

Dench partners will significantly expand their casino offering with direct access to more than 800 HTML5-developed slots and table games from the industry’s leading providers, available across all desktop and mobile devices.

This latest partnership further strengthens Nektan’s B2B division and highlights the growing appeal of its B2B E-Lite platform from global tier one operators to platform providers alike.

Dench specialises in providing a turnkey gaming platform, white label services and real-time marketing automation solutions for the iGaming industry. It focuses on customer bonusing, rewards and engagement.

Jane Ryan, Chief Operating Officer of B2B at Nektan, said: “We’re delighted to be delivering our B2B E-Lite platform to Dench eGaming Solutions. This latest commercial agreement will allow us to grow our international scale even further, while providing Dench customers with access to a growing portfolio that is brimming with premium content.

“Nektan’s B2B division is enjoying significant growth at present thanks to our proprietary technology and ease of access to world-class casino content. We look forward to announcing more commercial contracts over the coming months as demand builds for our services.”

Dobromir Mitev, Chief Executive of Dench, said: “We’re really excited to be working alongside Nektan, allowing our client base to instantly enhance their casino offering with the addition of such a diverse range of games, to suit all tastes and preferences.

“Nektan shares similar values to ourselves, with our company mission to bring the next generation of casino game experiences to operators through strong and reliable technology.”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nektan builds on B2B momentum with Dench partnership

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Inaugural Casino Marketing Boot Camp A Success

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Inaugural Casino Marketing Boot Camp A SuccessReading Time: 2 minutes

 

The inaugural Casino Marketing Boot Camp, held March 10-12, 2019 in Winter Park, Colorado, was a success, and plans are already in the works to hold a second event in 2020.

 

“Our small group size allowed us to deliver one-on-one consultation-level attention to each participant,” said Julia Carcamo, president of New Orleans-based marketing agency J Carcamo & Associates, and co-founder of Boot Camp. “We were able to share casino industry knowledge as well as insights from leaders in the fields of strategic thinking, learning, and business management of seasonal business.”

Held over two days, participants participated in interactive sessions from dynamic speakers such as Len Hernstein, CEO of ManageCamp; Josh LeDuff, EMPATHIQ chief strategy officer; and Jeff Klem, co-founder of Adventures in Leading.

“I feel like I came into this training knowing nothing about Marketing and came out with just enough information to be ‘dangerous’,” said participant Martha George-Sachava, manager-in-training, Suquamish Clearwater Casino Resort.

“We gathered a group of casino marketers from across the country and provided them with content relevant to their day-to-day business along with the opportunity to share their challenges and best practices,” said Nicole Barker, Boot Camp co-founder and loyalty program/database analytics marketing consultant with Relationship Marketing Solutions Inc. “They left ready to implement what they learned.”

Outside of the working sessions, participants and session leaders continued the discussion while exploring the local sights of their host community with a whiskey tasting and tour at Idlewild Distillery.

“I think this (conference) would be good for my managers up to the director-level,” said Jennifer Johnson, vice president – loyalty marketing, Foxwoods Casino.

Sarah Barten, chief communications manager, Grand Casino Mille Lacs furthered, “I valued making connections with this small intimate group. Our challenges are similar to the ones other casinos face. We were able to delve into our casino database and identify areas where our players are falling through the cracks. A big takeaway for me was the brand framework we built that will help us as we rebrand our casino.”

 

The 2020 Casino Marketing Boot Camp is scheduled for March 2020 in New Orleans, LA. More information is available at www.casinomarketingbootcamp.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Inaugural Casino Marketing Boot Camp A Success

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IAGR2019: Gaming regulators securing industry integrity, vibrancy and innovation

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The International Association of Gaming Regulators (IAGR) has announced the official speaker line-up and program for its annual conference, IAGR2019, to be held in Montego Bay, Jamaica from 30 September to 3 October 2019.

IAGR’s President Trude Felde said that the annual conference is the key event for gaming regulators and industry stakeholders on the crowded calendar of gambling conferences.

‘IAGR2019 is an unrivalled opportunity for delegates to connect with and hear from senior gaming regulators and leading researchers and experts and access the latest international insights on emerging trends and issues and help shape regulatory approaches,’ Ms Felde said.

Titled “Regulating the game”, the 2019 event will focus on how best practice in gaming regulation can foster a secure, vibrant, innovative, safe and responsible industry.

‘We’re really excited to announce the details of our four-day program for IAGR2019, which follows our hugely successful call for speakers,’ said Ms Felde.

‘We’ll be delivering a thought-provoking mix of key note speakers, expert analysis and panel discussions on everything from responsible gambling and behavioural insights to the role of AI and big data in gaming regulation.’

Other key themes to be explored at IAGR2019 include:

  • risk and crisis prevention, and response
  • responsive regulation theory and practice
  • strategic interviewing and detecting deception
  • cyber security
  • blockchain and gaming
  • behavioural insights that impact gaming regulation
  • the future of responsible gambling
  • sportsbetting integrity and match fixing.

The full-program is now available to view.

Ms Felde said, ‘We also look forward to working with our hosts in Jamaica – the Betting, Gaming and Lotteries Commission and Casino Gaming Commission – in putting on a fantastic event for the international regulatory community and industry stakeholders.’

Mr Vitus Evans, Executive Director of the Betting, Gaming and Lotteries Commission, said, ‘We’re delighted to be hosting the world’s leading regulatory minds here Jamaica this year – it’s a great opportunity to engage with our peers in other jurisdictions.’

‘The impressive speaker line-up with provide valuable insights for all international regulators, particularly those in the Caribbean that are developing or refining their regulatory approaches.’

Ms Felde added, ‘As part of IAGR’s conference launch it has released special early bird rates for members and non-members, so if you’re interested in attending book now to take advantage of this discounted offer.’

To register or to find out more about the program, fees and hotel bookings for IAGR2019 visit IAGR’s website.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: IAGR2019: Gaming regulators securing industry integrity, vibrancy and innovation

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