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eSports and MMA could be contenders to football’s crown, states Parimatch

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The sports industry continues to grow year on year with the popularity of televised events benefitting not just the sports themselves but the betting industry too. As the diversity of sports on offer in the CIS region combines with increased international betting opportunities the market is at an exciting crossroads, something which Sergey Portnov, Parimatch CEO believes heralds “untapped potential” within CIS and beyond. Ahead of this year’s ICE London, at which the company will be attending to discuss opportunities in the CIS region and its North American objectives, Portnov discusses the growth of eSports and MMA, the importance of good broadcasting and why collaboration between betting and sports is the key to a bright future for both industries.

Looking ahead to 2019 in which territories do you see the big growth potential for your business and why?

We are focusing on consolidating and building on our market position in the CIS region. With the untapped potential within CIS, there remains a strong opportunity to further grow our revenues and brand within the region. Our aim is to reach 20percent market share in the region.
From an international perspective, we are investing in further developing our software to be able to scale internationally. At the same time, we will be growing our global reputation through a brand relaunch and targeted innovative marketing initiatives, and with partnerships such as our sponsorship of the UFC, to help attract potential partners in new markets. The U.S, of course, now provides also significant growth opportunity for the whole of the industry.  We have ambitions of establishing operations there, which would be a significant achievement and milestone for our brand.

What sports are challenging football as the most popular with bettors?

There are several challengers to football, which can vary depending on the market and the season. At different times of the year, tennis, basketball, volleyball and hockey are the closest sports in the CIS region to football, in terms of number of bets placed. These sports are already established and get a lot exposure across the media in the region, they also importantly provide opportunities to bet 24-7 because of the large amount of competitions held internationally.

However, we believe the likely future challengers to football will be MMA and eSports.  The popularity of these two sports is growing exponentially across the world and we believe they represent opportunities for our industry. If we can reach and appeal to these new customers, we will be able to translate the sports’ popularity and into betting volume.  In July 2018 Parimatch became the official betting and wagering partner for the UFC in EMEA, while we are also investing targeted alternative marketing campaigns for the eSports community. We are ahead of the trend and well positioned to capitalise on these sports exciting betting potential.

What constitutes a good sport for the betting industry – is it the profile of a competition eg. the English Premier League is broadcast to 643m homes in 212 territories – or is it the structure of the game and the ability to offer a variety of different bets eg. cricket?
There are a lot of aspects that make a sport a good for the betting industry, but ultimately it comes down to the popularity and exposure of the sport. The support of teams and players creates the betting interest, but this must be completed by the chance for the fans to follow and watch the sport.

In tennis for example, 75percent of bets placed with Parimatch are live bets (next point, game, set etc.).  Without the right broadcasting of the sport, we could lose this revenue. Whereas with basketball, which also has a large following, because NBA games are broadcasted at night in the CIS region we can’t fully capitalise on its live betting potential.

Can the betting industry help build the profile of a sport – if so can you give some examples?

The betting industry has a great impact on sports. It is statistically proven that sports bettors watch more sports than non-bettors do. Therefore, it stands to reason that if more fans bet on a sport, it will increase its popularity and following. From an entertainment perspective, it simply complements the sport by creating an emotional connection. It develops a vested interest, which leads to fans following a sport or spectacle more closely.

Furthermore, a great deal of revenue from the betting industry is invested back into sports through broadcasters, as well as leagues and teams. In Britain, betting companies place between 20 and 30 percent of annual revenue (estimated to be £14+ billion for the industry) on advertising – hugely promoting and financially supporting the sports.  At Parimatch we sponsor eight teams, and seven sporting federations.  These are mutually beneficial for our brand and the sports and we look forward to growing the profile of both industries as we continue to expand as a company.

Parimatch will be heading to ICE London in February to develop its market position in the CIS region and promote its growing portfolio of daily sporting events, leagues and championships, as well as games and entertainments. For more information on the features and services offered by Parimatch, visit: parimatch.com/en/live.html

Source: GB Media (Daria Isakova)


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: eSports and MMA could be contenders to football’s crown, states Parimatch

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ComeOn enters into agreement with payment provider Zimpler

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Gaming operator ComeOn, a subsidiary of Cherry AB (publ) – STO: CHER-B.ST, has entered into an agreement with Zimpler, a Swedish payment provider specialized in payments via mobile devices. ComeOn is planning to go live with Zimpler during the first half year of 2019.

Zimpler has recently launched Zimpler GO, an innovative payment solution facilitating deposits as well as quick withdrawals, and an identification of the customer. ComeOn expects the agreement to bring reduced expenses for transactions in 2019.

“We are continuously looking for new ways to offer innovative solutions to our customers therefore we are happy to be able to enter into this collaboration with Zimpler, further strengthening our range of payment options for our Pay and Play sites”, says Lahcene Merzoug, CEO at ComeOn.

“ComeOn has been very successful with their B2C operation. Zimpler’s payment options allows end-customers to choose other payment methods than just bank deposits. We typically see a third of our end-users favor to pay with the card they have saved in the Zimpler Wallet”, says Zimpler’s CEO Kristofer Ekman Sinclair.

 

About Zimpler

Zimpler is one of Sweden fastest growing Fin Tech companies offering innovative payment solutions in Sweden, Finland and Germany. The aim has always been to make mobile payments simpler and to be a really fair company. Today Zimpler’s main product is a modern mobile wallet which gives the user control over their consumption. The company has received awards from Deloitte Fast 50 for two consecutive years and is under the supervision of Swedish Financial Institution.

 

About Cherry

Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,325 shareholders. The Company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at  www.cherry.se


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ComeOn enters into agreement with payment provider Zimpler

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Hard Rock International Announces Collaboration with Clean the World

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Hard Rock’s motto of “Save the Planet” rings true as currently participating properties begin efforts to recycle hygiene products for worldwide distribution

Hard Rock International announces an impact collaboration with Clean the World (CTW), a leader in global health dedicated to WASH (water, sanitization, and hygiene) and global sustainability. The brand continues to live up to its “Save the Planet” creed as participating HRI hotels will implement the immediate collection and donation of recycled hotel soap and bottled in-room amenities such as shampoo, conditioner, body wash and lotion, to help fight the global spread of preventable diseases through the distribution of sanitized hygiene kits crafted with these recycled materials.

With headquarters in Orlando and recycling centers in OrlandoLas VegasHong KongPunta Cana and Amsterdam, Clean the World is a social enterprise dedicated to saving millions of lives around the world while simultaneously diverting hotel waste from landfills. On average, more than 3,600 children die every day from hygiene-related illnesses, primarily pneumonia and diarrheal disease, which are two of the top killers of children under the age of 5. This program aims to eliminate the aforementioned crisis, while sustainably discarding waste from participating hotels.

Along with contribution of soaps and recycled amenities, Hard Rock International will implement Clean the World’s “hygiene kit building program” as a group and community engagement activity offered at participating Hard Rock Hotels across the U.S. This hands-on program allows meeting professionals and event planners to incorporate an eco-friendly exercise that promotes team building and group cooperation, while giving back to impoverished individuals and reducing waste.

“The Hard Rock Hotels & Casinos brand is a true leader in CSR through their ‘Save the Planet’ initiative, and we are thrilled to partner with them for a Clean the World Hygiene Kit building event,” says Shawn Seipler, founder and CEO of Clean the World. “These kits give event attendees the opportunity to make a positive impact in the community by serving our local neighbors in need and providing them with necessary hygiene supplies to stay clean.”

“We’re incredibly excited to offer such a positive and philanthropic team-building initiative to the MICE community,” says Danielle Babilino, senior vice president of global sales and marketing for Hard Rock Hotels & Casinos. “One of Hard Rock’s founding mottos is ‘Save the Planet.’ This is an extension of how we live our brand creed through giving back to the communities that our properties reside in.”

Clean the World provides all of the guidance and materials, so attendees can build hygiene kits and donate them to local organizations. Each standard hygiene kit contains soap, shampoo, conditioner, lotion, toothbrush, toothpaste, razor, wash cloth and an inspirational card, however, CTW offers a variety of specialty kits, including a women’s, children’s and veteran-specific hygiene kit. Once completed, the Clean the World Hygiene Kits are donated to a local charity of the property’s choice.

Hard Rock Hotel Daytona and Hard Rock Hotels & Casinos in Tampa and Hollywood were some of the first properties to contribute to the Clean the World’s efforts, with the rest of Hard Rock’s international portfolio finalizing contribution arrangements.

As leaders in gaming, hospitality and entertainment, the iconic Hard Rock brand plans to announce more Save the Planet initiatives, including partnerships with key charity partners sharing the values of the business to help protect the earth’s natural resources and environment.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Hard Rock International Announces Collaboration with Clean the World

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The Stars Group’s PokerStars Caribbean Adventure and PokerStars Players No-Limit Hold’em Championship Combine for a $63 Million Prize Pool

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The Stars Group today announced the success of the annual PokerStars Caribbean Adventure (PCA), which immediately followed the first ever PokerStars Players No-limit Hold’em Championship (PSPC), two major live poker tournaments sponsored by its flagship poker brand.

Combined, the PCA and PSPC, which both took place at the Atlantis Resort & Casino in the Bahamas, awarded a total $63 million over 11 days of competition.

“Together, the PCA and PSPC have set a new standard for live events of this kind,” said Rafi Ashkenazi, Chief Executive Officer of The Stars Group. “These tournaments created many winning moments and exciting stories for our players and staff, particularly for Ramon Colillas, who won over $5 million from a free entry. It’s a great start to the year.”

The PSPC took place from January 6 to 10 and was the largest $25,000 buy-in poker tournament in history with a field of over 1,000 players from and a total prize pool of $26.5 million, including $1 million added to the prize pool by PokerStars for first place.

Spanish poker player Ramon Colillas took home the $5.1 million PSPC first-place prize and was one of six millionaires made during the event. Colillas qualified for the PSPC for free as one of 320 PokerStars customers who won a PSPC Platinum Pass during 2018, which in addition to the $25,000 buy-in covered travel and hotel accommodations.

The PCA ended on January 16 and awarded a total prize pool of $36.3 million. The event attracted over 1,600 players representing 79 countries and generated over 11,000 entries. The $10,300 buy-in 2019 PCA Main Event attracted 865 entries, with a total prize pool of $8.4 million and Main Event first place prize of $1.6 million.

The next major live poker tournament on the PokerStars 2019 calendar is the PokerStars-sponsored European Poker Tour (EPT) Sochi, which takes place in Sochi, Russia from March 20 through 29 and is the first stop of the 2019 EPT.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Stars Group’s PokerStars Caribbean Adventure and PokerStars Players No-Limit Hold’em Championship Combine for a Million Prize Pool

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