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eSports and MMA could be contenders to football’s crown, states Parimatch

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The sports industry continues to grow year on year with the popularity of televised events benefitting not just the sports themselves but the betting industry too. As the diversity of sports on offer in the CIS region combines with increased international betting opportunities the market is at an exciting crossroads, something which Sergey Portnov, Parimatch CEO believes heralds “untapped potential” within CIS and beyond. Ahead of this year’s ICE London, at which the company will be attending to discuss opportunities in the CIS region and its North American objectives, Portnov discusses the growth of eSports and MMA, the importance of good broadcasting and why collaboration between betting and sports is the key to a bright future for both industries.

Looking ahead to 2019 in which territories do you see the big growth potential for your business and why?

We are focusing on consolidating and building on our market position in the CIS region. With the untapped potential within CIS, there remains a strong opportunity to further grow our revenues and brand within the region. Our aim is to reach 20percent market share in the region.
From an international perspective, we are investing in further developing our software to be able to scale internationally. At the same time, we will be growing our global reputation through a brand relaunch and targeted innovative marketing initiatives, and with partnerships such as our sponsorship of the UFC, to help attract potential partners in new markets. The U.S, of course, now provides also significant growth opportunity for the whole of the industry.  We have ambitions of establishing operations there, which would be a significant achievement and milestone for our brand.

What sports are challenging football as the most popular with bettors?

There are several challengers to football, which can vary depending on the market and the season. At different times of the year, tennis, basketball, volleyball and hockey are the closest sports in the CIS region to football, in terms of number of bets placed. These sports are already established and get a lot exposure across the media in the region, they also importantly provide opportunities to bet 24-7 because of the large amount of competitions held internationally.

However, we believe the likely future challengers to football will be MMA and eSports.  The popularity of these two sports is growing exponentially across the world and we believe they represent opportunities for our industry. If we can reach and appeal to these new customers, we will be able to translate the sports’ popularity and into betting volume.  In July 2018 Parimatch became the official betting and wagering partner for the UFC in EMEA, while we are also investing targeted alternative marketing campaigns for the eSports community. We are ahead of the trend and well positioned to capitalise on these sports exciting betting potential.

What constitutes a good sport for the betting industry – is it the profile of a competition eg. the English Premier League is broadcast to 643m homes in 212 territories – or is it the structure of the game and the ability to offer a variety of different bets eg. cricket?
There are a lot of aspects that make a sport a good for the betting industry, but ultimately it comes down to the popularity and exposure of the sport. The support of teams and players creates the betting interest, but this must be completed by the chance for the fans to follow and watch the sport.

In tennis for example, 75percent of bets placed with Parimatch are live bets (next point, game, set etc.).  Without the right broadcasting of the sport, we could lose this revenue. Whereas with basketball, which also has a large following, because NBA games are broadcasted at night in the CIS region we can’t fully capitalise on its live betting potential.

Can the betting industry help build the profile of a sport – if so can you give some examples?

The betting industry has a great impact on sports. It is statistically proven that sports bettors watch more sports than non-bettors do. Therefore, it stands to reason that if more fans bet on a sport, it will increase its popularity and following. From an entertainment perspective, it simply complements the sport by creating an emotional connection. It develops a vested interest, which leads to fans following a sport or spectacle more closely.

Furthermore, a great deal of revenue from the betting industry is invested back into sports through broadcasters, as well as leagues and teams. In Britain, betting companies place between 20 and 30 percent of annual revenue (estimated to be £14+ billion for the industry) on advertising – hugely promoting and financially supporting the sports.  At Parimatch we sponsor eight teams, and seven sporting federations.  These are mutually beneficial for our brand and the sports and we look forward to growing the profile of both industries as we continue to expand as a company.

Parimatch will be heading to ICE London in February to develop its market position in the CIS region and promote its growing portfolio of daily sporting events, leagues and championships, as well as games and entertainments. For more information on the features and services offered by Parimatch, visit: parimatch.com/en/live.html

Source: GB Media (Daria Isakova)


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: eSports and MMA could be contenders to football’s crown, states Parimatch

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Intralot and Intracom deny news of merger

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Greek gambling company Intralot and local IT holding firm Intracom have both denied news about their potential merger. In their separate statements, which curiously looked identical, both companies stressed that the news did not “correspond to reality.”

There had been rumours that a mega-merger of Intralot and Intracom was on the cards. The rumours emerged after Intralot suffered a drop of the nominal value of its bond and a downgrading of its credit rating at the start of the year.

The rumour gained ground because Intralot and Intracom have the same founder and majority shareholder – Greek business mogul Sokratis Kokkalis. Mr. Kokkalis stepped in as the new CEO of the gambling company early this month, replacing Antonios Kerastaris. The now former Chief Executive of the Greek gaming, betting, and lottery group departed after Intralot lost its bid to continue providing sports betting technology to Turkey’s state-owned operator Iddaa.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Intralot and Intracom deny news of merger

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PAGCOR Press Statement on Quezon City’s insistence to impose casino entry fees

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PAGCOR Press Statement on Quezon City's insistence to impose casino entry feesReading Time: 2 minutes

 

As Quezon City Vice Mayor Joy Belmonte continues to insist on the imposition of entrance fees to Quezon City residents who wish to play in casinos and other gambling facility in the area, the Philippine Amusement and Gaming Corporation (PAGCOR) underscores several cases and provisions that cite the supremacy of national government over local government units.

First, in “Basco vs. PAGCOR (1991)”, wherein the City of Manila filed a case seeking to annul the PAGCOR charter, the court ruled that Presidential Decree (P.D.) 1869 waived the right of the city to impose taxes and fees. The court decision cited that the power of the local government to impose taxes and fees “is always subject to limitations which Congress may provide by law.”

It furthered that P.D. 1869 remains an operative law, until amended or repealed.

Another case, “City of Cagayan de Oro vs. Pryce and PAGCOR (1994)”, cited that ordinances should not contravene a statute that is obvious. It stated that “municipal governments are only agents of the national government; and local councils exercise only delegated legislative powers from Congress as the national law-making body.” Hence, local government units cannot be superior to Congress from which they derive their powers.

The third case, “Herbert Bautista vs. PAGCOR (2016)”, cited that under its Charter, PAGCOR and its agents are exempted from paying local taxes as P.D. 1869 Section 13 provides that “no tax of any kind or form, income or otherwise, as well as fees, charges or levies of whatever nature, whether national or local, shall be assessed and collected under this Franchise from the Corporation nor shall any form of tax or charge attach in any way to the earnings of the Corporation, except a franchise tax of five percent of the gross revenue or earnings derived by the Corporation from its operation under this franchise.”

The entry fees on the city residents who will enter the casino which the Quezon City local government is contemplating on imposing, takes the form of “tax” because of its nature to generate revenues.

However, if the purpose of the imposition of entry fees is to discourage citizens to frequent gaming facilities, such practice is an obvious exercise of police power, and in fact, an encroachment on the function of a national regulatory entity.

PAGCOR, having been granted by Congress with the power to regulate gambling, has the authority to determine the rules and regulations that may deem fit in the regulation of the gaming industry.

If PAGCOR does not find it necessary to impose entrance fees to its clients, then Quezon City’s local government cannot supersede this even if it claims that the imposition of entry fees is only applicable to their constituents.

Besides, if the local government of Quezon City believes that doing such is tantamount only to “safeguarding the welfare of their people”, why did it grant so many Letters of No Objection (LONOs) and Resolutions of No Objection (RONOs) to bingo and other electronic gaming sites in Quezon City?

As of February 28, 2019, there are 97 electronic gaming sites in Quezon City. Of this number, 63 are bingo sites and 34 are eGames gaming sites. This figure does not include the LONO and RONO granted by Quezon City government to Solaire Resort and Casino.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PAGCOR Press Statement on Quezon City’s insistence to impose casino entry fees

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Blackstone to acquire Ukrainian gaming development company

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The Blackstone Group LP, a US-based investment and asset management company, is all set to acquire Murka Ltd and Murka Entertainment Ltd, an Unranian company that develops unique social and mobile games. The Blackstone Group has already informed Cypriot Commission for the Protection of Competition about the plan.

Murka, established in 2011, is known for its social-casino games like Slots Journey, Slots Journey 2, TX Poker, S & H Casino, Vegas Slots, Royal Fortune Slots, Bubbla Cadabra and Scatter Slots.

These games, where real money cannot be won, exist as mobile apps and on Facebook. Publisher of social casino games earns money via selling in-game content and/or advertising. According to various data, the global social casino market in 2018 brought publishers from $ 3.2 billion in total to $ 3.46 billion on mobile platforms.

Currently, over 100 people work in the Kiev, Dnipro and Lviv offices of Murka. The company has not commented the conditions of the upcoming transaction yet.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Blackstone to acquire Ukrainian gaming development company

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