Event Reports: BEGE Expo 2016 (EEGReport Magazine – Issue 5 – February – May 2017)

BEGE Expo attracted record participation and achieved excellent results this year. The great interest to the leading exhibition in the gaming industry in Eastern Europe and Balkans was evidenced by the huge number of visitors and exhibitors, gathered at Inter Expo Center in Sofia, Bulgaria in the late of November. With each year the exhibition attracts more and more attention because it gives an outstanding opportunity for establishing successful and useful partnerships. Therefore many new companies became exhibitors for the first time this year and long-term partners from around the world once again were part of BEGE Expo.

More than 60 leading companies from Italy, Slovenia, Bulgaria, Austria, UK, Cyprus, Serbia, Macedonia, Romania, Sweden, France, USA, Czech Republic, Germany, Bosna and Herzegovina, Gibraltar, The Netherlands participated and they will be even more next year for most of the companies already booked their place for the next edition of the exhibition.

We are proud to be hosts of the largest exhibition in the gaming industry in Eastern Europe. BEGE Expo 2016 builds on the success of previous editions with more exhibitors and visitors“, said Angel Iribozov, Chairman of the Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry.

BEGE Expo defines the guidelines for development and trends in the industry on the Balkans and Eastern Europe for 9th consecutive year by presenting the technological advances in the sector and by opening new business horizons for companies. Non-cash payment systems, the latest trends in slot machines and online gaming were showcased as well as brand new products that were launched on the market during the exhibition. We enjoyed every single moment as it was a very well organized show with a lot of visitors featuring a great atmosphere, said representative from Merkur Gaming. The company is amongst the exhibitors, present for the first time at BEGE Expo. Betomall, CPI, Imperia Games, Info-kod., Moniko, KOTWA – The Shuffle King Company, Roulette 73, Spintec, ZUUM, Advartwall, Magica Gaming, Concierge Sofia, eCasino, Easy CSMS and others discovered this year for the first time the opportunities that the BEGE Expo gives for their business. They displayed rich portfolio of new and well known products.

Amongst the traditional exhibitors were EGT, Casino Technology, Novomatic Gaming Industries, Alfastreet Trade BG, Abbiati, IGT, Royale Stool, Innovative Technology, Alpha Display, Bulgames, Alfastreet, Advansys, Alberici, Abbiati, AlfaStreet Trade BG, APEX, BetConstruct, CGI, JPL, Interblock, NSoft, SUZOHAPP, Alpha Display, E-Service, NYX, SBTech, Proxima 3, Gold Club, Casino Systems Production, JPL, Avant-X Technology, Fininvest, Future Gaming, Mini Golf, Cards Print and others, who showed products with a great value for gaming and entertainment industry.

Casino Technology is amongst the strong supporters of BEGE Expo since its first edition 9 years ago. As a loyal exhibitor each year, we believe that this event shows the potential of the gaming industry in Eastern Europe. The BEGE Expo’s importance as a professional B2B platform is undisputed and we are looking forward for the 10th anniversary edition of the exhibition next year“, said Elena Shaterova, Global Sales director of Casino Technology.

Every year BEGE Expo is becoming a focal point of the regional gaming industry, attracting more and more exhibitors and visitors. “EGT has witnessed and supported the growth of the show and it is not by chance that at BEGE Expo 2016 we had again the biggest booth and were the gold sponsor of the event’s official party. So we are confident in the many “golden” years to come for the exhibition. It is always a pleasure to work with professionals“, representative of the company said.

For SUZOHAPP BEGE Expo is the must attend show of the Balkan area and is the best showcase to display their integrated solutions specifically designed for the Gaming market. Alpha Display are stating that BEGE gives the possibility of building lots of new business contacts and strengthen the existing ones as the organization of BEGE Expo was on a very high level. According to Innovative Technology the Balkan region is a key area for their business with a stable and regulated gaming industry with a lot of existing customers and new interest.

Carroll Consulting claims: “The BEGE has grown consistently in size and professionalism in the past years – with the same positive trend for the future. For anyone interested in gaming in Eastern Europe, it is a must-attend show.
Traditionally during the exhibition the annual ceremony of BEGE Awards was held. It took place on the second day of the exhibition. The awards were presented for outstanding contributions and achievements in the gaming industry. This year prizes were given in 12 different categories and there were special awards as well. EGT were awarded for the most advanced portfolio of slot machines, Novomatic Gaming Industries – for unique casino product concept. For the most complete casino management system Advansys was awarded. Apex Gaming grabbed the prize for the most innovative live game product.
Casino Technology was awarded for a unique land based to online solution that connects the classic casino to the mobile and online gaming era. For a unique platform solution in sports betting the statuette went to BetConstruct. In the category for component supplier, award for the most diverse component portfolio received SUZZOHAPP. NYX Gaming Group took an award in the category best iGaming platform and game aggregator. The most diverse portfolio of electronic multiplayer table has Interblock. Award for the biggest online games portfolio took Microgaming. For the most innovative multigame interface the award went to IGT. Innovative Technology was honored for the most complex cash handling portfolio. For debut at BEGE Expo the award was handed to Merkur Gaming and Alpha Display was prized for commitment to the region.
After the award ceremony the traditional discussion with the Bulgarian State Gambling Commission took place. This year the deputy Finance Minister Bekir Feyzi was amongst the speakers.

Along with business opportunities, BEGE Expo offered entertainment program for visitors and exhibitors – beauty contest Miss Gaming BEGE was held, tastings of gourmet delights was available, demonstration of rejuvenating massages and unique bartender show with free cocktails were at visitors and exhibitors disposal.

18 beauties participated in Miss Gaming BEGE and they were selected for the competition by Royale Palms Casinos, Casino Hrisantema, Sofia Princess Casino, Viva! Casino Sofia, Admiral club, eCasino.bg, Eldorado Slot Club – Belgrade, Gaming halls Palms Bet and Bet Eldorado, gaming clubs Sesame, CGI club, Gaming club Luxor, Queens club, chain of gambling halls Mystic, WINBET, Palms Merkur Casino and the leading licensed bookmaker in Bulgaria – Eurofootball. The three winners of Miss Gaming BEGE and the one who took the prize for Audience favorite were announced at the after party of BEGE in a famous night club. General sponsor of the event was Casino Technology, gold sponsor – EGT and silver – SUZOHAPP. Miss Gaming BEGE 2016 became the Admiral`s Club favorite – Milica Markovic, her first runner-up was the girl, chosen by Sofia Princess Casino – Bilyana Lazarova, and at third place was Denitsa Petkova, who presented casino Sezame. The Audience Favorite was Miss Palms Merkur Casino – Angie Georgieva. Spa Demetra, eCasino, Guerlain, Magama gave special awards to the contestants.

More than 100 students from leading universities in Bulgaria participated in the special “Career Center”, organized by BEGE Expo during those two days of the exhibition. They were given an information about vacancies in the industry and got acquainted with potential employers.
As the ninth edition of BEGE Expo gained great interest, the organizers prepare a unique program with many events for the 10th anniversary edition of BEGE Expo in 2017, promising that the next year exhibition will leave a lasting mark in the gaming industry. The jubilee edition will be held in November 2017 at the Inter Expo Center, Sofia.

BEGE EXPO is a leading exhibition in the gaming and entertainment industry in the Balkans and Eastern Europe. It gathers exhibitors and visitors from around the world. BEGE EXPO has business orientation and gives an opportunity for establishing business contacts and presentation of products of the entertainment and gaming sector, as well as technology products for optimizing the operational, management and control processes. For more information: balkangamingexpo.com