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Income Access Wins ‘Acquisition & Retention Partner’ 2018 eGR North America Award

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Income Access Wins ‘Acquisition & Retention Partner’ 2018 eGR North America AwardReading Time: 2 minutes

Fourth straight award recognizes Paysafe company’s ongoing marketing support for US gaming brands and its pioneering acquisition role for state iLotteries

Montreal, QC. 27th June 2018  Income Access, Paysafe Group’s marketing technology and services provider, has won its fourth consecutive ‘Acquisition & Retention Partner of the Year’ award at the 2018 eGR North America Awards, held June 26th, 2018, at the Le Meridien hotel in Philadelphia, Pennsylvania. The award acknowledges the continuing impact of Income Access’ technology and digital marketing solutions for US online casino and poker, daily fantasy sports and online horse-racing wagering brands as well as its launch of the American state lottery industry’s very first affiliate program.

Income Access’ latest ‘Acquisition & Retention Partner of the Year’ award at the fourth annual eGR North America Awards follows 12 months in which the company has maintained its position as the single supplier of acquisition technology to real-money online casino and poker brands in New Jersey and Nevada. A range of operators in both states use Income Access’ software to track, report and analyze all of their marketing channels – offline, online and mobile – as well as affiliates.

The award, which was collected at the awards ceremony by Income Access’ Sarah Robertson, Head of Business Development, and Geoff Smorong, Head of Account Management, also acknowledged the technology’s ubiquitous acquisition role for US daily fantasy sports (DFS) brands and advance depositing wagering (ADW) sites for horse-racing. The platform powers the affiliate programs of DFS market leaders FanDuel and DraftKings and is also used to manage the programs of a wide range of ADWs across the country.

Income Access’ affiliate management services were also recognized by the latest award. The company manages the Caesars Interactive affiliate program, which covers the New Jersey-facing CaesarsCasino.com and HarrahsCasino.com brands and the Nevada and New Jersey-focused WSOP.com sites.

The affiliate team supported Michigan Lottery’s launch in January 2018 of the US state lottery industry’s first affiliate program, which was powered as well as managed by Income Access. Earlier this month, the team extended its presence in the US lottery space by launching an Income Access-powered affiliate program for Pennsylvania Lottery’s new iLottery offering.

As well as the company’s marketing support for state lotteries, the award also acknowledged the suite of additional digital marketing services Paysafe’s Income Access has provided to US gaming companies. These include media buying, app store optimization (ASO), search engine marketing (SEM), social media marketing and content marketing.

Tara Wilson, General Manager, Income Access, Paysafe Group, said: “Over the last year, our marketing technology and services have achieved significant growth in the customer bases of US iGaming and iLottery brands. We’re honored to receive our latest eGR North America award and the industry recognition that it represents. In the post-PASPA American landscape, we look forward to continuing to play a pioneering part in customer acquisition for the gaming and lottery industries.

For more information, contact Income Access.

 


Source: Press Releases Published on European Gaming Media Network

Press Releases

BiG Africa Supershow 2019 Speaker Interview: Jason Foster

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Interview with Jason Foster

Jason Foster

Head of iGaming

Chalkline Sports

Jason Foster is Head of iGaming at US based Chalkline Sports, a media technology company that powers platforms for communities and marketplaces of sports bettors. Jason has more than 20 years’ experience in sports betting operations and online sports betting technology and has worked with sports betting operators around the world. Some of Jason’s previous achievements include being the co-founder of South Africa’s first online bookmaker and a former General Manager of Sun International’s sports betting division, Sunbet. Other than gambling industry knowledge, Jason has extensive mathematical and statistical training.

Jordan: Jason, you were the co-founder of South Africa’s first online bookmaker, how have online sportsbooks evolved in South Africa ever since?

Jason: In a single word: mobile. Ten years ago, when we founded Volbet (later Sunbet), it was a big deal to simply take a bet online. It sounds a bit silly today, but that was the reality in 2008.

Today, Africa is a case study in mobile growth. The proliferation of mobile devices and connectivity on the continent is creating opportunities for digital inclusion, financial inclusion and innovation. The average person spends hours each day on their phone.

The impact on sports betting has been seismic. 75% of all online bets in Africa are taken on a mobile device.

This past summer, we ran World Cup 2018 programs for several clients in South Africa. Over 90% of all engagement was on a mobile device. We expect these percentages to hold strong or edge up as the overall size of the online betting market continues to grow rapidly.

Jordan: Chalkline Sports utilizes powerful Artificial Intelligence to generate content for bookmakers, how prevalent would you say AI is starting to become in the gaming sector?

Jason: As an industry, we’ve only just begun to tap the potential of AI. Many operators are using AI-enabled applications (like their CRM tools) that have AI-driven components.

In the sports betting space, many operators work with risk-management tools that use AI or machine learning.

However, we’ve only started with AI. Five years from now, when we think about gaming and AI, the response will be much more elaborate.

Jordan: You recently spoke about giving customers what they want at Gambling Indaba, what do punters really want?

Jason: At Chalkline Sports, we think about what punters want in three ways:

  1. Simplicity. Punters want simple, fun experiences on their phone, and they don’t want to spend a lot of time figuring things out. Facebook is easy. WhatsApp is easy, everything should be simple. No matter how complex the technology behind any application, the product must be simple to use.
  2. Personalization. Give punters what they care about. If you’re a serious rugby fan, you should first get info on Super Rugby. If you’re an EPL fan, you should get information on your favourite team. If you’re a casual fan, you should get the most popular games that day.
  3. Games. Punters want fun, and different types of games are changing the online experience every day. There’s more to sports betting than straight bets and parlays. Virtual games, lotto plus sports betting and season-long jackpot games are all examples of where the gaming world is going.

Jordan: Can you give us any hints as to what you will be presenting at the BiG Africa Supershow this year?

Jason: Yes. The emergence of mobile technology and data has created opportunities for operators that they can take advantage of to build and retain their customer base now. We’ll have a few case studies from forward-looking operators around the globe that will demonstrate the benefits of this approach.

Jordan: What do you look forward to by being a part of the 6th Annual BiG Africa Supershow?

Jason: African gaming is evolving rapidly. BiG Africa is a key a part of the growing conversation. The opportunity to meet and engage with operators, vendors, regulators and stakeholders is why we’ll be there.

 

Jason Foster looks forward to meeting you all in person at the 6th Annual BiG Africa Supershow. See more information on the BiG Africa Supershow and how you can register below.

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Press Releases

SPiCE Gaming Conference and Exhibition to be held in Goa Marriott Resort & Spa in February 2019:

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The second edition of the premier gaming conclave of India, namely the Strategic Platform for iGaming Conference & Exhibition (SPiCE), is set to be held on 26th and 27th February 2019, at the Goa Marriott Resort & Spa, located in Miramar, Panaji.

The two day conference and exhibition, hosted by Hong Kong-based Eventus International, will be held at the serene Goa Marriott Resort & Spa, which is strategically located close to the capital city of Panaji, with easy access to the offshore and onshore casinos of the state.

The event will see eminent experts and industry leaders brainstorm on the developments in the gaming and betting industry and the road ahead for the sector over the course of two days.

A SP’iCE’ Breaker Networking Drinks will be held on the eve of the event, i.e. on 25th February 2019 at the Goa Marriott Resort & Spa, wherein the attendees will get an opportunity to discuss, deliberate and network over drinks while gazing out over the beautiful oceanic view of the Arabian sea.

After Day One of SPiCE 2019 (26th February), attendees will also see a fun-filled casino visit to Deltin Royale casino in the evening and a USD150 buy-in poker tournament as well as canapés and drinks for the all.

On Day Two (27th February), there will be a VIP Networking Event, namely Table Talk Dinner, wherein the VIP attendees of the event will be invited to gather over a 5-star three-course dinner and drinks.

The theme for the event is to promote Indian culture and therefore participants and speakers are encouraged to attend the conference in their best ethnic attire.

Yudi Soetjiptadi, Managing Director at Eventus International notes, “SPiCE is turning out to be the most anticipated gaming event in India and the response that we have received so far is truly overwhelming. We aim give a unique experience to all participants and also promote Indian culture, which is why we are encouraging all participants to come out in their best ethnic wear for the event. SPiCE will not just be a platform to network and exchange views, but also have a memorable and fun-filled experience in a serene environment.”

Eventus International is a highly professional, independent and global event producing company that specialises in gaming conferences and exhibitions; across Asia and Africa, attended by hundreds of senior delegates from the private and public sector. For more information on Eventus International, kindly visit – http://www.eventus-international.com/

SPiCE is scheduled to take place on the 26th & 27th February 2019 at Goa Marriott Resort & Spa, India.

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Press Releases

SPiCE India 2019 – We’re Adding Some Flavour to Networking

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SPiCE isn’t just a 2-Day Conference and Exhibition. It is an “all-in-one” networking platform for the gaming industry to connect and grow together over formal and informal settings. Spartan Poker is the proud Co-Networking Drinks Sponsor for the “SP’iCE’ Breaker” networking event on the 25th of February 2019. During this event attendees who arrived early, can register to beat the queue on the next day, as well as BREAK THE ICE at SPiCE with HOT conversation and ICE COLD drinks, while gazing out over the beautiful oceanic views of Goa.

 

And… this is not the only way to network at SPiCE! Here follows all networking opportunities during SPiCE 2019:

  • SP’iCE’ Breaker Networking Event: Co-Sponsorship (25 Feb, 5pm – 9pm)

    • Sponsored Welcoming Drinks (26 – 27 Feb, 9am – 10am)

    • Sponsored VIP Lounge & Bar (26 – 27 Feb, 10am – 5pm)

    • SPiCE IT UP Poker Tournament: Co-Sponsorship (26 Feb, 8pm – Late)

    • Table Talk Dinner VIP Networking Event: Co-Sponsorship (27 Feb, 7pm – 10pm)

Interview with Amin Rozani

Amin Rozani

Managing Director

The Spartan Poker

 

Amin Rozani is the co-founder and Managing Director of The Spartan Poker, one of India’s leading real money gaming portals. A Six Sigma Black Belt, Mr. Rozani comes from a banking process background having worked and consulted with brands such as Birla, Wipro, WNS and Standard Chartered Bank among others.

 

Eventus: What are the challenges faced in the online poker space at present?

Amin: The area of opportunity here is the taboo associated with real money gaming. There is still a prevailing thought (among those who aren’t full aware) that poker is a game of chance. That mind-set has been changing over the past 5 years especially but there is some way to go before poker gains complete acceptance as a mind sport that is skill-based.  Of course, there are advertising and marketing hurdles faced by us when we try to promote the sport and our brand as mainstream advertising is unavailable to us. There is also a lack of clarity about regulation which needs to be addressed if this industry is to achieve the growth it is capable of in a shorter duration of time.

 

Eventus: Poker leagues are burgeoning and also being televised. What are the opportunities in the sportification of skill games?

Amin: Certainly it is terrific mainstream exposure for the sport and the more that happens, the faster we will see this game grow in India. If you ask people like us who first started playing/following the sport back in the mid-2000s, watching shows like the World Poker Tour on Indian television really opened us to how developed poker was in mature markets like US and Europe.

The other advantage of televising poker is the creation of Indian poker celebrities. While there are stalwarts in the game across the world, that one can admire, it’s a different feeling to look at home-grown heroes as a source of pride and inspiration.

Eventus: Although there are various restrictions on international operators starting something in India, what are the possibilities in the present scenario?

Amin: The poker industry in India is a very niche one which is closed off. There are several entry barriers for international operators to venture into India despite it being a very attractive proposition and one of ‘last frontiers’ in terms of poker markets. So any international operator who wishes to enter needs to understand these challenges and will require substantial funding to make a dent in this market.

Eventus: There are various legal cases going on in High Courts that will decide the fate of skill-based games like poker and rummy. How has the progress been in the matters so far and what may be expected in terms of legal and regulatory challenges going forward?

Amin: Poker is still in its nascent stages. The industry has exhibited immense growth despite various challenges. This upward trend will continue and considering that there are more opportunities than challenges, I am hopeful that those in charge of regulations will see the positives of making this sport mainstream and that it will happen sooner rather than later.

Eventus: Do you think other state governments are looking at opportunities in the casino and gaming space?

Amin: Certainly tourism-dependent states are always looking for opportunities to attract visitors. Gaming entertainment provides that and the significant revenue it would generate will help those states in funding various other developmental initiatives..

Eventus: What are the innovative products that can be offered in the current market and are you looking to expand your offering?

Amin: Within poker, there are many variants like Open Face Chinese Poker (OFC), a fast paced variant such as Boost (also known as Zoom on PokerStars), a jackpot style variant called Windfall and many more products are already on offer for players. Beyond poker, there’s games like rummy, fantasy sports and even play money casino which we are looking to get into. As such we are constantly seeking to innovate and new product development is an on-going activity

Eventus: What do you look forward to by being a part of SPiCE 2019?

Amin: SPiCE will allow me the opportunity to listen to and interact with industry leaders and veterans who will share their past experiences as well as their vision for the gaming industry’s future. Such insights are immensely useful to newcomers as well as to brands like ours which been around for a while. We can learn from the pillars of the industry which will help us avoid making errors and improve on existing processes. After all we are in the service business and the ongoing goal is to always serve our customers better.

 

 

After successfully hosting Sports Betting & Gaming India (SBGI) summit in Goa in February this year, Eventus International has announced the rebranded Strategic Platform for iGaming Conference & Exhibition (SPICE), scheduled to take place on the 26th & 27th February 2019 in Goa, India.

The two-day event will delve into the impact and opportunities that comes with clear and well-defined legalised gambling. Presentations will discuss investment opportunities in online skill gaming and brick and mortar casinos, effective structuring of foreign investments and gaming businesses, responsible gambling and the player protection and the socio-economic and financial benefits of legalised gambling etc.

 

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