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Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

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Spinola Gaming, the leading Malta-based lottery content provider is on a mission to stop what it sees as a ‘race to the bottom’. Head of Product, Isabella Rae-Banda explains how the lottery experience is being used to recruit and retain players in what is a commercially promiscuous online world.

Online operators are now starting to realize the true potential of lotteries and now see this as the “Fourth Pillar of Gaming” – can you explain this?

It’s probably best to start with some facts. Lotteries account for some 36 percent of the global gaming market and represent one of the industry’s biggest revenue generators.  Most lottery participants view their spend as entertainment rather than gambling and the overwhelming majority have never visited a casino or participated in an online sportsbook.  Lotteries offer jackpots which people dream about winning in the process creating a positive narrative and with that comes oceans of human interest driven media coverage.  Our approach at Spinola Gaming is to harness these invaluable characteristics and offer online casino and sportsbook operators the opportunity to integrate a global selection of fully insured lotteries from around the world as part of their overall offering.  It’s a recognition that lottery works best when operators take a holistic view of what they can provide in terms of gambling entertainment and lottery is a fundamental part of that fantastic shop window.

How would you summarise the commercial opportunities for online operators?

Lottery is a simple game that can be used in a highly sophisticated way to build the bottom line.  The vast majority of online operators are, perhaps unwittingly, participating in a race to the bottom.  The practice among casinos of offering bonuses or free spins has transitioned from being a sales tool to a culture of permanent offers and deals which destroy margins and have created a churn of promiscuous ‘customers’ with zero brand loyalty.  By incorporating lottery as a side game operators extend an invitation to participate in something that provides an opportunity to follow a dream and win life changing prizes.  When you are competing for traffic you need a ‘stand out’ and lottery is exactly that.  Furthermore, it serves to attract a new customer and with that the opportunity to cross sell across a number of integrated verticals.  Brands can move from attempting to out shout each other to having a conversation with customers and keeping them connected with the brand.  It’s about broadening horizons, offering something different and transitioning players into customers.

What does Spinola bring to the debate?

In physical terms we can offer operators the choice of 72 lotteries from almost all global markets including the biggest European and US lotteries (which is the most comprehensive lottery offering on the market) and the chance to customise games to complement brand values, colour ways and imagery.  The model is based on a fully insured, risk free solution and operators can be up and running with Spinola within a month – two weeks for the technical side and two weeks for customisation.  We provide all of the tools and all of the insight necessary to make the offering work to maximum effect which includes access to our in-house marketing team to help create and implement campaigns.  It’s a fully managed solution which does not cannibalise income from one vertical to another and it’s risk free, meaning operators do not have the burden of payouts on any winnings.

Can the lottery experience engage with Generation Z – if so how?

There’s no doubt that the lottery sector suffers from a range of misperceptions one of which is its association with baby boomers.  The online experience is a perfect fit for consumers who are tech savvy and who could be described as mobile first.  Generation Z finds bricks and mortar gaming an irrelevance but offer a technology driven experience which is different, which is part of an integrated experiential offering and which provides the opportunity to win life changing jackpots and there’s a great opportunity to engage with a new demographic.  They might be playing on the bus home but they are dreaming of a work free lifestyle and driving a Bentley Continental.

What plans does the company have for 2019?

We have spent the past two and a half years building what we believe is the industry’s leading lottery solution by creating a fully managed and risk free range of lottery and jackpot products that integrates seamlessly with online operators, we have been successful in generating a sizeable amount of interest for the lottery vertical and in the process secured over 40 existing operators.  We’ve established a critical mass and the year ahead will see that extend to over 100 live operators. It’s an ambitious target but one we are capable of achieving.

About Spinola

As a new entry to the global lottery market, Spinola Gaming has very quickly established itself as the leader of B2B Lottery Products and Jackpot Solutions now serving over 70 Global Lotteries to more than 100 Operators across the globe through one seamless integration. Spinola’s powerful and innovative lotto engine (Lotto Connex) provides online and state run lottery operators the ability to  take advantage of a fully managed solution with the ability to create new lotteries, add lotto betting as a new vertical and offer Jackpots of up to €250m per draw.

Source: GB Media


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

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Intralot and Intracom deny news of merger

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Greek gambling company Intralot and local IT holding firm Intracom have both denied news about their potential merger. In their separate statements, which curiously looked identical, both companies stressed that the news did not “correspond to reality.”

There had been rumours that a mega-merger of Intralot and Intracom was on the cards. The rumours emerged after Intralot suffered a drop of the nominal value of its bond and a downgrading of its credit rating at the start of the year.

The rumour gained ground because Intralot and Intracom have the same founder and majority shareholder – Greek business mogul Sokratis Kokkalis. Mr. Kokkalis stepped in as the new CEO of the gambling company early this month, replacing Antonios Kerastaris. The now former Chief Executive of the Greek gaming, betting, and lottery group departed after Intralot lost its bid to continue providing sports betting technology to Turkey’s state-owned operator Iddaa.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Intralot and Intracom deny news of merger

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PAGCOR Press Statement on Quezon City’s insistence to impose casino entry fees

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PAGCOR Press Statement on Quezon City's insistence to impose casino entry feesReading Time: 2 minutes

 

As Quezon City Vice Mayor Joy Belmonte continues to insist on the imposition of entrance fees to Quezon City residents who wish to play in casinos and other gambling facility in the area, the Philippine Amusement and Gaming Corporation (PAGCOR) underscores several cases and provisions that cite the supremacy of national government over local government units.

First, in “Basco vs. PAGCOR (1991)”, wherein the City of Manila filed a case seeking to annul the PAGCOR charter, the court ruled that Presidential Decree (P.D.) 1869 waived the right of the city to impose taxes and fees. The court decision cited that the power of the local government to impose taxes and fees “is always subject to limitations which Congress may provide by law.”

It furthered that P.D. 1869 remains an operative law, until amended or repealed.

Another case, “City of Cagayan de Oro vs. Pryce and PAGCOR (1994)”, cited that ordinances should not contravene a statute that is obvious. It stated that “municipal governments are only agents of the national government; and local councils exercise only delegated legislative powers from Congress as the national law-making body.” Hence, local government units cannot be superior to Congress from which they derive their powers.

The third case, “Herbert Bautista vs. PAGCOR (2016)”, cited that under its Charter, PAGCOR and its agents are exempted from paying local taxes as P.D. 1869 Section 13 provides that “no tax of any kind or form, income or otherwise, as well as fees, charges or levies of whatever nature, whether national or local, shall be assessed and collected under this Franchise from the Corporation nor shall any form of tax or charge attach in any way to the earnings of the Corporation, except a franchise tax of five percent of the gross revenue or earnings derived by the Corporation from its operation under this franchise.”

The entry fees on the city residents who will enter the casino which the Quezon City local government is contemplating on imposing, takes the form of “tax” because of its nature to generate revenues.

However, if the purpose of the imposition of entry fees is to discourage citizens to frequent gaming facilities, such practice is an obvious exercise of police power, and in fact, an encroachment on the function of a national regulatory entity.

PAGCOR, having been granted by Congress with the power to regulate gambling, has the authority to determine the rules and regulations that may deem fit in the regulation of the gaming industry.

If PAGCOR does not find it necessary to impose entrance fees to its clients, then Quezon City’s local government cannot supersede this even if it claims that the imposition of entry fees is only applicable to their constituents.

Besides, if the local government of Quezon City believes that doing such is tantamount only to “safeguarding the welfare of their people”, why did it grant so many Letters of No Objection (LONOs) and Resolutions of No Objection (RONOs) to bingo and other electronic gaming sites in Quezon City?

As of February 28, 2019, there are 97 electronic gaming sites in Quezon City. Of this number, 63 are bingo sites and 34 are eGames gaming sites. This figure does not include the LONO and RONO granted by Quezon City government to Solaire Resort and Casino.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PAGCOR Press Statement on Quezon City’s insistence to impose casino entry fees

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Blackstone to acquire Ukrainian gaming development company

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The Blackstone Group LP, a US-based investment and asset management company, is all set to acquire Murka Ltd and Murka Entertainment Ltd, an Unranian company that develops unique social and mobile games. The Blackstone Group has already informed Cypriot Commission for the Protection of Competition about the plan.

Murka, established in 2011, is known for its social-casino games like Slots Journey, Slots Journey 2, TX Poker, S & H Casino, Vegas Slots, Royal Fortune Slots, Bubbla Cadabra and Scatter Slots.

These games, where real money cannot be won, exist as mobile apps and on Facebook. Publisher of social casino games earns money via selling in-game content and/or advertising. According to various data, the global social casino market in 2018 brought publishers from $ 3.2 billion in total to $ 3.46 billion on mobile platforms.

Currently, over 100 people work in the Kiev, Dnipro and Lviv offices of Murka. The company has not commented the conditions of the upcoming transaction yet.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Blackstone to acquire Ukrainian gaming development company

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