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Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

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Spinola Gaming, the leading Malta-based lottery content provider is on a mission to stop what it sees as a ‘race to the bottom’. Head of Product, Isabella Rae-Banda explains how the lottery experience is being used to recruit and retain players in what is a commercially promiscuous online world.

Online operators are now starting to realize the true potential of lotteries and now see this as the “Fourth Pillar of Gaming” – can you explain this?

It’s probably best to start with some facts. Lotteries account for some 36 percent of the global gaming market and represent one of the industry’s biggest revenue generators.  Most lottery participants view their spend as entertainment rather than gambling and the overwhelming majority have never visited a casino or participated in an online sportsbook.  Lotteries offer jackpots which people dream about winning in the process creating a positive narrative and with that comes oceans of human interest driven media coverage.  Our approach at Spinola Gaming is to harness these invaluable characteristics and offer online casino and sportsbook operators the opportunity to integrate a global selection of fully insured lotteries from around the world as part of their overall offering.  It’s a recognition that lottery works best when operators take a holistic view of what they can provide in terms of gambling entertainment and lottery is a fundamental part of that fantastic shop window.

How would you summarise the commercial opportunities for online operators?

Lottery is a simple game that can be used in a highly sophisticated way to build the bottom line.  The vast majority of online operators are, perhaps unwittingly, participating in a race to the bottom.  The practice among casinos of offering bonuses or free spins has transitioned from being a sales tool to a culture of permanent offers and deals which destroy margins and have created a churn of promiscuous ‘customers’ with zero brand loyalty.  By incorporating lottery as a side game operators extend an invitation to participate in something that provides an opportunity to follow a dream and win life changing prizes.  When you are competing for traffic you need a ‘stand out’ and lottery is exactly that.  Furthermore, it serves to attract a new customer and with that the opportunity to cross sell across a number of integrated verticals.  Brands can move from attempting to out shout each other to having a conversation with customers and keeping them connected with the brand.  It’s about broadening horizons, offering something different and transitioning players into customers.

What does Spinola bring to the debate?

In physical terms we can offer operators the choice of 72 lotteries from almost all global markets including the biggest European and US lotteries (which is the most comprehensive lottery offering on the market) and the chance to customise games to complement brand values, colour ways and imagery.  The model is based on a fully insured, risk free solution and operators can be up and running with Spinola within a month – two weeks for the technical side and two weeks for customisation.  We provide all of the tools and all of the insight necessary to make the offering work to maximum effect which includes access to our in-house marketing team to help create and implement campaigns.  It’s a fully managed solution which does not cannibalise income from one vertical to another and it’s risk free, meaning operators do not have the burden of payouts on any winnings.

Can the lottery experience engage with Generation Z – if so how?

There’s no doubt that the lottery sector suffers from a range of misperceptions one of which is its association with baby boomers.  The online experience is a perfect fit for consumers who are tech savvy and who could be described as mobile first.  Generation Z finds bricks and mortar gaming an irrelevance but offer a technology driven experience which is different, which is part of an integrated experiential offering and which provides the opportunity to win life changing jackpots and there’s a great opportunity to engage with a new demographic.  They might be playing on the bus home but they are dreaming of a work free lifestyle and driving a Bentley Continental.

What plans does the company have for 2019?

We have spent the past two and a half years building what we believe is the industry’s leading lottery solution by creating a fully managed and risk free range of lottery and jackpot products that integrates seamlessly with online operators, we have been successful in generating a sizeable amount of interest for the lottery vertical and in the process secured over 40 existing operators.  We’ve established a critical mass and the year ahead will see that extend to over 100 live operators. It’s an ambitious target but one we are capable of achieving.

About Spinola

As a new entry to the global lottery market, Spinola Gaming has very quickly established itself as the leader of B2B Lottery Products and Jackpot Solutions now serving over 70 Global Lotteries to more than 100 Operators across the globe through one seamless integration. Spinola’s powerful and innovative lotto engine (Lotto Connex) provides online and state run lottery operators the ability to  take advantage of a fully managed solution with the ability to create new lotteries, add lotto betting as a new vertical and offer Jackpots of up to €250m per draw.

Source: GB Media


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Lottery is more than ‘just the ticket’ as Spinola experience demonstrates

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Sevilla FC and Trusted Broker EverFX Reach Agreement on Major Sponsorship

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Sevilla FC and Trusted Broker EverFX Reach Agreement on Major SponsorshipReading Time: 1 minute

 

For the past couple of days, our sister company, ICC Intercertus Capital Limited, operating under the trade name EverFX, has been working on a deal to sponsor one of Europe’s biggest and most historic football clubs. The CEO and CFO of the EverFX flew to Spain to finalise the deal that will run until the end of the year.

EverFX will be sponsoring Sevilla FC, Europa League’s most dominant force since the inception of the competition and one of Spain’s top four football clubs.

Both EverFX and Sevilla FC share and operate under the same values, principles and ethics: fairness, transparency and competitive fervour. This collaboration is just the beginning of what promises to be a long lasting relationship between two institutions that have a common vision and hunger for success.

“This is an agreement we’re equally proud and excited about. From scouting players and nurturing young talent to winning on the highest level, Sevilla FC have set the standard for excellence both on and off the football pitch. EverFX wants to share and amplify everything this great football club stands for and we’re happy to embark on this journey with such an elite team.”

Georgios Karoullas
CEO of EverFX

 

About EverFX:

EverFX is a trade name owned and operated by our sister Company, ICC Intercertus Capital Limited, a company incorporated under the laws of the Republic of Cyprus, with registration number HE 346662. Our sister Company is authorised and regulated by a key European financial regulator, Cyprus Securities and Exchange Commission (CySEC) with licence number 301/16.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sevilla FC and Trusted Broker EverFX Reach Agreement on Major Sponsorship

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ComeOn enters into agreement with payment provider Zimpler

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Gaming operator ComeOn, a subsidiary of Cherry AB (publ) – STO: CHER-B.ST, has entered into an agreement with Zimpler, a Swedish payment provider specialized in payments via mobile devices. ComeOn is planning to go live with Zimpler during the first half year of 2019.

Zimpler has recently launched Zimpler GO, an innovative payment solution facilitating deposits as well as quick withdrawals, and an identification of the customer. ComeOn expects the agreement to bring reduced expenses for transactions in 2019.

“We are continuously looking for new ways to offer innovative solutions to our customers therefore we are happy to be able to enter into this collaboration with Zimpler, further strengthening our range of payment options for our Pay and Play sites”, says Lahcene Merzoug, CEO at ComeOn.

“ComeOn has been very successful with their B2C operation. Zimpler’s payment options allows end-customers to choose other payment methods than just bank deposits. We typically see a third of our end-users favor to pay with the card they have saved in the Zimpler Wallet”, says Zimpler’s CEO Kristofer Ekman Sinclair.

 

About Zimpler

Zimpler is one of Sweden fastest growing Fin Tech companies offering innovative payment solutions in Sweden, Finland and Germany. The aim has always been to make mobile payments simpler and to be a really fair company. Today Zimpler’s main product is a modern mobile wallet which gives the user control over their consumption. The company has received awards from Deloitte Fast 50 for two consecutive years and is under the supervision of Swedish Financial Institution.

 

About Cherry

Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,325 shareholders. The Company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at  www.cherry.se


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: ComeOn enters into agreement with payment provider Zimpler

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Hard Rock International Announces Collaboration with Clean the World

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Hard Rock’s motto of “Save the Planet” rings true as currently participating properties begin efforts to recycle hygiene products for worldwide distribution

Hard Rock International announces an impact collaboration with Clean the World (CTW), a leader in global health dedicated to WASH (water, sanitization, and hygiene) and global sustainability. The brand continues to live up to its “Save the Planet” creed as participating HRI hotels will implement the immediate collection and donation of recycled hotel soap and bottled in-room amenities such as shampoo, conditioner, body wash and lotion, to help fight the global spread of preventable diseases through the distribution of sanitized hygiene kits crafted with these recycled materials.

With headquarters in Orlando and recycling centers in OrlandoLas VegasHong KongPunta Cana and Amsterdam, Clean the World is a social enterprise dedicated to saving millions of lives around the world while simultaneously diverting hotel waste from landfills. On average, more than 3,600 children die every day from hygiene-related illnesses, primarily pneumonia and diarrheal disease, which are two of the top killers of children under the age of 5. This program aims to eliminate the aforementioned crisis, while sustainably discarding waste from participating hotels.

Along with contribution of soaps and recycled amenities, Hard Rock International will implement Clean the World’s “hygiene kit building program” as a group and community engagement activity offered at participating Hard Rock Hotels across the U.S. This hands-on program allows meeting professionals and event planners to incorporate an eco-friendly exercise that promotes team building and group cooperation, while giving back to impoverished individuals and reducing waste.

“The Hard Rock Hotels & Casinos brand is a true leader in CSR through their ‘Save the Planet’ initiative, and we are thrilled to partner with them for a Clean the World Hygiene Kit building event,” says Shawn Seipler, founder and CEO of Clean the World. “These kits give event attendees the opportunity to make a positive impact in the community by serving our local neighbors in need and providing them with necessary hygiene supplies to stay clean.”

“We’re incredibly excited to offer such a positive and philanthropic team-building initiative to the MICE community,” says Danielle Babilino, senior vice president of global sales and marketing for Hard Rock Hotels & Casinos. “One of Hard Rock’s founding mottos is ‘Save the Planet.’ This is an extension of how we live our brand creed through giving back to the communities that our properties reside in.”

Clean the World provides all of the guidance and materials, so attendees can build hygiene kits and donate them to local organizations. Each standard hygiene kit contains soap, shampoo, conditioner, lotion, toothbrush, toothpaste, razor, wash cloth and an inspirational card, however, CTW offers a variety of specialty kits, including a women’s, children’s and veteran-specific hygiene kit. Once completed, the Clean the World Hygiene Kits are donated to a local charity of the property’s choice.

Hard Rock Hotel Daytona and Hard Rock Hotels & Casinos in Tampa and Hollywood were some of the first properties to contribute to the Clean the World’s efforts, with the rest of Hard Rock’s international portfolio finalizing contribution arrangements.

As leaders in gaming, hospitality and entertainment, the iconic Hard Rock brand plans to announce more Save the Planet initiatives, including partnerships with key charity partners sharing the values of the business to help protect the earth’s natural resources and environment.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Hard Rock International Announces Collaboration with Clean the World

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