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New Research Reveals 90% of Casino Visitors Practice Responsible Gaming

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Acceptance of Gaming at All-Time High

 

With American acceptance of gaming at an all-time high, casino gamblers are actively practicing responsible gaming, according to new research released today by the American Gaming Association (AGA). Bettors report setting budgets, sticking to them and being aware of available responsible gaming resources at significantly high rates.

According to the research:

  • 9 in 10 casual bettors set a budget before they visit a casino;
  • 90 percent of those visitors report success in tracking their spending; and
  • 8 in 10 casual casino visitors and 9 in 10 avid casino visitors are aware of responsible gaming resources.

“Responsible gaming is our industry’s top priority,” said Bill Miller, president and CEO of the American Gaming Association. “This research indicates that our unwavering commitment to responsibility is resonating with our customers. But success in this key area will never mean our work is done, and we look forward to continuing to work with gaming regulators, our partners in the fight against problem gambling and our employees to ensure customers continue to engage in this form of mainstream entertainment responsibly.”

This research comes on the heels of a recent AGA study that highlighted continued growth in acceptance of gaming. That research indicates that 88 percent of American adults view gambling as an acceptable form of entertainment. Americans also have a positive view of the industry’s role as a community partner, with 80 percent of people recognizing gaming’s role as a job creator, and 6 in 10 Americans believing casinos help their local economies.

“Gaming has made great strides over the past few years with the public increasingly recognizing our industry as the community partner and economic driver we know it to be,” continued Miller. “I look forward to working with our members and all interested stakeholders to build upon this great momentum in the years to come.”

The U.S. gaming industry commits more than $300 million to responsible gaming annually, supporting education, training and rehabilitation programs across the country.

Last year, AGA launched the Responsible Gambling Collaborative, convening a renowned group of thought leaders, stakeholders and academics to chart a new course on the complex issue of responsible gaming.

AGA members adhere to the association’s Responsible Gaming Code of Conduct which guides industry commitments to responsible gaming and is updated annually to reflect new developments and industry innovations. In 2018, AGA updated the Code to enhance provisions on sports betting and responsible advertising.

Methodology: Today’s data comes from two separate polls completed in late 2018. Data on Americans’ acceptance of gaming comes from our survey of Americans’ attitudes towards gaming and was conducted by the Mellman Group of 1,000 registered voters, both online and on the phone. Data on casino visitors’ responsible gaming practices comes from a survey of 2,014 past year casino gamblers. This survey was conducted online by BrandOutlook.

About AGA

The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New Research Reveals 90% of Casino Visitors Practice Responsible Gaming

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Nektan builds on B2B momentum with Dench partnership

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Nektan plc the fast-growing international gaming technology platform and services provider, has boosted its global reach and commercial partnership network after securing a deal with turnkey gaming platform, Dench eGaming Solutions.

As part of the agreement, Nektan will aggregate its premium casino content to Dench’s operator network via E-Lite, Nektan’s content distribution platform.

Dench partners will significantly expand their casino offering with direct access to more than 800 HTML5-developed slots and table games from the industry’s leading providers, available across all desktop and mobile devices.

This latest partnership further strengthens Nektan’s B2B division and highlights the growing appeal of its B2B E-Lite platform from global tier one operators to platform providers alike.

Dench specialises in providing a turnkey gaming platform, white label services and real-time marketing automation solutions for the iGaming industry. It focuses on customer bonusing, rewards and engagement.

Jane Ryan, Chief Operating Officer of B2B at Nektan, said: “We’re delighted to be delivering our B2B E-Lite platform to Dench eGaming Solutions. This latest commercial agreement will allow us to grow our international scale even further, while providing Dench customers with access to a growing portfolio that is brimming with premium content.

“Nektan’s B2B division is enjoying significant growth at present thanks to our proprietary technology and ease of access to world-class casino content. We look forward to announcing more commercial contracts over the coming months as demand builds for our services.”

Dobromir Mitev, Chief Executive of Dench, said: “We’re really excited to be working alongside Nektan, allowing our client base to instantly enhance their casino offering with the addition of such a diverse range of games, to suit all tastes and preferences.

“Nektan shares similar values to ourselves, with our company mission to bring the next generation of casino game experiences to operators through strong and reliable technology.”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nektan builds on B2B momentum with Dench partnership

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Inaugural Casino Marketing Boot Camp A Success

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The inaugural Casino Marketing Boot Camp, held March 10-12, 2019 in Winter Park, Colorado, was a success, and plans are already in the works to hold a second event in 2020.

 

“Our small group size allowed us to deliver one-on-one consultation-level attention to each participant,” said Julia Carcamo, president of New Orleans-based marketing agency J Carcamo & Associates, and co-founder of Boot Camp. “We were able to share casino industry knowledge as well as insights from leaders in the fields of strategic thinking, learning, and business management of seasonal business.”

Held over two days, participants participated in interactive sessions from dynamic speakers such as Len Hernstein, CEO of ManageCamp; Josh LeDuff, EMPATHIQ chief strategy officer; and Jeff Klem, co-founder of Adventures in Leading.

“I feel like I came into this training knowing nothing about Marketing and came out with just enough information to be ‘dangerous’,” said participant Martha George-Sachava, manager-in-training, Suquamish Clearwater Casino Resort.

“We gathered a group of casino marketers from across the country and provided them with content relevant to their day-to-day business along with the opportunity to share their challenges and best practices,” said Nicole Barker, Boot Camp co-founder and loyalty program/database analytics marketing consultant with Relationship Marketing Solutions Inc. “They left ready to implement what they learned.”

Outside of the working sessions, participants and session leaders continued the discussion while exploring the local sights of their host community with a whiskey tasting and tour at Idlewild Distillery.

“I think this (conference) would be good for my managers up to the director-level,” said Jennifer Johnson, vice president – loyalty marketing, Foxwoods Casino.

Sarah Barten, chief communications manager, Grand Casino Mille Lacs furthered, “I valued making connections with this small intimate group. Our challenges are similar to the ones other casinos face. We were able to delve into our casino database and identify areas where our players are falling through the cracks. A big takeaway for me was the brand framework we built that will help us as we rebrand our casino.”

 

The 2020 Casino Marketing Boot Camp is scheduled for March 2020 in New Orleans, LA. More information is available at www.casinomarketingbootcamp.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Inaugural Casino Marketing Boot Camp A Success

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IAGR2019: Gaming regulators securing industry integrity, vibrancy and innovation

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The International Association of Gaming Regulators (IAGR) has announced the official speaker line-up and program for its annual conference, IAGR2019, to be held in Montego Bay, Jamaica from 30 September to 3 October 2019.

IAGR’s President Trude Felde said that the annual conference is the key event for gaming regulators and industry stakeholders on the crowded calendar of gambling conferences.

‘IAGR2019 is an unrivalled opportunity for delegates to connect with and hear from senior gaming regulators and leading researchers and experts and access the latest international insights on emerging trends and issues and help shape regulatory approaches,’ Ms Felde said.

Titled “Regulating the game”, the 2019 event will focus on how best practice in gaming regulation can foster a secure, vibrant, innovative, safe and responsible industry.

‘We’re really excited to announce the details of our four-day program for IAGR2019, which follows our hugely successful call for speakers,’ said Ms Felde.

‘We’ll be delivering a thought-provoking mix of key note speakers, expert analysis and panel discussions on everything from responsible gambling and behavioural insights to the role of AI and big data in gaming regulation.’

Other key themes to be explored at IAGR2019 include:

  • risk and crisis prevention, and response
  • responsive regulation theory and practice
  • strategic interviewing and detecting deception
  • cyber security
  • blockchain and gaming
  • behavioural insights that impact gaming regulation
  • the future of responsible gambling
  • sportsbetting integrity and match fixing.

The full-program is now available to view.

Ms Felde said, ‘We also look forward to working with our hosts in Jamaica – the Betting, Gaming and Lotteries Commission and Casino Gaming Commission – in putting on a fantastic event for the international regulatory community and industry stakeholders.’

Mr Vitus Evans, Executive Director of the Betting, Gaming and Lotteries Commission, said, ‘We’re delighted to be hosting the world’s leading regulatory minds here Jamaica this year – it’s a great opportunity to engage with our peers in other jurisdictions.’

‘The impressive speaker line-up with provide valuable insights for all international regulators, particularly those in the Caribbean that are developing or refining their regulatory approaches.’

Ms Felde added, ‘As part of IAGR’s conference launch it has released special early bird rates for members and non-members, so if you’re interested in attending book now to take advantage of this discounted offer.’

To register or to find out more about the program, fees and hotel bookings for IAGR2019 visit IAGR’s website.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: IAGR2019: Gaming regulators securing industry integrity, vibrancy and innovation

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