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Overwatch League and Fanatics Team up for Groundbreaking Retail, Licensing, and Ecommerce Deal

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Overwatch League and Fanatics Team up for Groundbreaking Retail, Licensing, and Ecommerce DealReading Time: 3 minutes

 

Fanatics will become the official retail partner of the Overwatch League

The first-ever esports deal for Fanatics includes omnichannel retail and fan gear manufacturing rights

 

The Overwatch League announced a groundbreaking, multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first of its kind between a major retailer and an official esports league.

The deal is highlighted by Fanatics securing U.S. and international rights to produce Overwatch League jerseys, fan gear, headwear, and hard goods sold across all retail and wholesale channels. Under the new agreement, both parties also will work collaboratively to identify and secure additional world-class companies to grow the overall assortment of high-quality products available to fans. In addition, Fanatics will establish a new global ecommerce and mobile shopping platform and operate on-site retail for all league events.

“Our collaboration with Fanatics—the first between a major esports league and a global sports merchandising company—allows us to reach even more fans and to provide them with high-quality merchandise and a best-in-class retail experience where they can shop for all our great Overwatch League gear,” said Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues. “Fanatics has a proven track record of success with major sports brands and we’re excited to work with them in expanding this part of our business.”

Fanatics—utilizing an innovative vertical manufacturing model, combining extensive licensing rights with on-demand manufacturing and an agile supply chain—will design and quickly distribute high-quality Overwatch League fan gear across all categories, including merchandise for league events and championships.

“The demand for team gear during our inaugural season was very strong,” said Daniel Siegel, head of esports licensing for Blizzard Entertainment. “A significant number of fans—for regular-season matches at Blizzard Arena Los Angeles and at the Grand Finals in Brooklyn—showed up in jerseys to support their teams, and we’re thrilled to make it even easier for them to represent their favorite teams and players.”

“Esports has been on our radar for some time now and we are incredibly excited to mark our first deal with the best in the world in Activision Blizzard around their incredibly successful Overwatch League,” said Ross Tannenbaum, head of special projects for Fanatics. “Our omnichannel retail capabilities and real-time vertical manufacturing model will ensure that Overwatch League fans across the globe have unprecedented access to a wide assortment of merchandise to be able to show their passion and pride for the teams and players they love, whether shopping online, on their phone, or at one of many league events.”

The agreement between the Overwatch League and Fanatics will be implemented before the start of the 2019 Overwatch League season, which kicks off on February 14. At that time, Overwatch League gear will be available on a dedicated e-store and on select sites across Fanatics’ global network.

The new online storefronts will be the first to sell gear for the Overwatch League’s new expansion teams: Atlanta Reign, Chengdu Hunters, Guangzhou Charge, Hangzhou Spark, Paris Eternal, Toronto Defiant, Vancouver Titans, and the Washington Justice. Fanatics will operate on-site retail stores for all Overwatch League regular-season matches at Blizzard Arena Los Angeles and for other league events.

Further details about the official launch of the new Overwatch League ecommerce platform and the 2019 season will be announced at a later date.

 

About the Overwatch League™:

The Overwatch League™ is the first major global professional esports league with city-based teams across Asia, Europe, and North America. Overwatch® was created by globally acclaimed publisher Blizzard Entertainment (a division of Activision Blizzard—Nasdaq: ATVI), whose iconic franchises have helped lay the foundations and push the boundaries of professional esports over the last 15 years. The latest addition to Blizzard’s stable of twenty-two #1 games,[1] Overwatch was built from the ground up for online competition, with memorable characters and fast-paced action designed for the most engaging gameplay and spectator experiences. To learn more about the Overwatch League, visit www.overwatchleague.com.

About Fanatics:

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture. Operating multi-channel commerce for the world’s biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world’s biggest sporting events.

© 2018 Blizzard Entertainment, Inc. OVERWATCH, OVERWATCH LEAGUE, BLIZZARD, and BLIZZARD ENTERTAINMENT are trademarks of Blizzard Entertainment, Inc., in the United States and/or other countries.

[1] Sales and/or downloads, based on internal company records and reports from key distribution partners.


Source: Latest News on European Gaming Media Network

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NOVOMATIC Sports Betting Kiosk Debuts in North America

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NOVOMATIC Sports Betting Kiosk Debuts in North AmericaReading Time: 2 minutes

 

NOVOMATIC’S latest in Sports Betting Kiosk Solutions Showcases Growth in U.S.

 

The NOVOMATIC F-V830 full-service Sports Betting Kiosk made its debut in North America on Tuesday, November 20th, following the opening of DraftKings Sportsbook at Resorts Casino Hotel in Atlantic City, confirming a clear focus of accelerated growth in the U.S.

The market-leading Sports Betting Kiosks, combined with Kambi’s sports betting products, proved to be a significant contributor to the overall guest experience. DraftKings Sportsbook at Resorts features a dozen of these intuitive solutions in an intimate environment surrounded by 1,000 square feet of ultra-high definition digital video displays, creating the most modern and comfortable retail sports betting experience in New Jersey.

“We congratulate Resorts and are proud to provide our proven sports betting kiosk technology to help create this experiential sportsbook,” said Rick Meitzler, President and CEO of  NOVOMATIC Americas. “This launch is of strategic importance for NOVOMATIC Americas as we continue to grow our business in North America.”

The NOVOMATIC kiosks and the sports betting expertise of Kambi, have combined to deliver a state-of-the-art, world-class sports betting environment. The retail space also includes five betting windows, stadium-style seating with chargers, VIP area, a full-service bar with food, drink and bar top video poker.

“This is a sports betting nirvana for avid sports gamers,” stated Kathleen McLaughlin, Vice President of Marketing and Product Management of NOVOMATIC Americas. “Every detail has been imagined and flawlessly executed. This retail space raises the bar for sports betting in New Jersey.”

The NOVOMATIC kiosk solution, fitted with the Kambi Sportsbook platform, are located inside and outside of DraftKings Sportsbook at Resorts, offering sports fans efficient ways to place a bet.

“NOVOMATIC Americas kiosk and service team have been fantastic to work with on this opening,” said Joe Cavilla, Vice President of Casino Operations for Resorts. “They have gone above and beyond at every opportunity. The NOVOMATIC team worked tirelessly with our team to meet a very aggressive approval and installation schedule. The kiosk technology offers our customers a very convenient way to place bets and we’re very happy with the product and support received.”

The impressive DraftKings Sportsbook at Resorts delivers on its promise of providing industry leading sports betting action in an unparalleled, comfortable environment that you can experience just steps from the New Jersey Boardwalk.

 


Source: Latest News on European Gaming Media Network

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On-demand webinar now available: What’s your sports betting potential? – Assessing economic viability

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On-demand webinar now available: What's your sports betting potential? – Assessing economic viabilityReading Time: 2 minutes

 

GeoComply’s recent webinar, featuring an impressive panel of industry experts, generated the most interest of any GeoComply webinar this year! And it’s no wonder, with an increasing number of US states considering legalized sports betting, the need to understand the real numbers associated with such an expansion has become an important topic for both legislators and regulators.

Even if you missed the live event, you can still benefit from the important information provided by checking out the on-demand webinar recording!

The webinar focussed on the critical topic of what goes into an economic impact assessment – a now common research tool used by state governments and regulatory bodies to understand the market potential of introducing sports betting in their jurisdiction, along with the related risks and policy considerations including:

  • taxation models including the “Goldilocks” tax rate

  • regulatory licensing schemes and market stakeholders

  • case study of the impact of sports betting in New Jersey

  • black market impact/conversion

  • responsible gaming considerations

  • contentious topics such as integrity fees and skins

The panel of industry experts included:

  • Chris Grove, Managing Director, Eilers & Krejcik Gaming

  • Kahlil Philander, Assistant Professor, Carson College of Business, Washington State University

  • Mark Lipparelli, Founder, Gioco Ventures and former Nevada State Senator

  • Jeff Ifrah, Founder, Ifrah Law and Executive Director and General Counsel, iDEA

  • John Pappas (moderator), Public Affairs, GeoComply

Webinar Topic: What’s your sports betting potential? – Assessing economic viability

Date/Time: On-demand now available

Whether you’re a legislator, regulator or operator in the sports betting space,check out this on-demand webinar where you’ll learn from the industry’s most experience and respected thought leaders.


Source: Latest News on European Gaming Media Network

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Asian Video Gaming Revenue to Reach $200B by 2030 Thanks to eSports

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According to industry reports, the Asian video gaming market revenue is set to reach $200B by 2030 and this is all thanks to eSports betting and video game popularity.

eSports Set To Help Asian Video Gaming Revenue Reach $200B

Professional video gaming also known as eSports has taken the world by storm over the past number of years and it has become a massive business. Reports coming in from financial services firm UBS, states that eSports is set to explode especially in Asia and we could see it adding a massive boost to their gaming revenue taking them up to $200B by the year 2030.

eSports is exploding with more and more sports betting and online gambling destinations now including it in the line-up. It has also been announced that eSports are to be included in the 2019 SEA Games.

UBS Suggests eSports Will Triple Gaming Revenue in Asia

The UBS analysts have predicted that gaming revenue in Asia is set to be tripled over the next twelve years. They have also predicted that the annual growth for gaming revenue will be at least 9.5% annually. This massive growth is similar to the revenue earned by Asia from the smartphone industry back in 2016.

Asia were the first country to add eSports as an official sport and the in the past number of years the gaming culture and industry for this region has grown exponentially. Asia’s gaming revenues are set to be higher than those of the rest of the world in 2018 which makes them the global gaming leader and the one everyone will have to chase.

This is just the beginning for eSports according to UBS who predict that Asia’s gaming revenues will continue to rise. The predicted figures are based on user growth in the eSports gaming market as well as increased monetization per user.

Asia account for more than 51% of the eSports fan around the world and it is estimated that there are over 400 million fans. This is set to rise as eSports becomes more recognised and more games are added. Game discovery is getting easier and easier with online streaming platforms such as Twitch providing live broadcasts of eSports tournaments. More and bigger name sponsors are also coming on board and eSports teams are being established all over the world. Tournament prize funds have also increased, and big competitions and tournaments can see the winners walking away with millions.

Most of the monetization for the Asia eSport industry comes through ticketing and sponsorship and there are dedicated eSports arenas. Advertising rights and merchandise will help to increase the monetization and the rising popularity in eSports betting is set to drive revenues even higher. Also, Asia video gaming is setting the bar high and the rest of the world is coming right behind them with more and more countries investing in eSports stadiums, sponsoring teams, and more.

eSports Betting and Types of Bets

There’s no way around it, eSports betting has taken off and it is only going to grow and expand. The audience numbers are huge, and these grow with every tournament and event that is held. The popularity of eSports betting has also been a component in the huge audience numbers with more and more video game enthusiasts placing bets on their favourite players and teams. Live Stream services of events on Twitch, YouTube, and even ESPN has also boosted the profile of eSports and if you are interested in eSports betting, top10casinos.com can help you find the right online gambling site and the best betting offers and promotions. Before parting with your hard earned cash, it might be worth taking a few minutes to understand the different types of eSports bets and how they work.

Moneyline Bet

This eSports bet is perhaps the easiest way to place a wager. You choose the team you think will win the game and if they win, you win your bet. It’s very simple and very popular, but you will need to check the odds as they can vary from site to site and many sportsbooks offer different odds on your favourite teams.

Handicap Betting

With this type of eSports bet, the sportsbook gives each team an advantage or disadvantage in a bid to even the competition. If the team you choose has a -1.5 handicap, it means that they would have to win 2-0 in order for you to win your bet. Handicap betting is very popular, but it can also be risky because the weaker team can win a round in the game or get a late kill and you lose. It is recommended to only use this type of eSports bet if there is a big difference between the two teams playing.

Totals Betting

In eSports you can bet on specific statistics such as the total maps played, total kills, total points, and total rounds. This is similar to the over/under bets you see in regular sports betting.

Proposition eSports Bets

There are some great eSports bets that you can use to make the watching the games even more exciting. These include:

  • First Blood: For this bet type, you are betting on the team you think will get the first kill.
  • First 10 Kills: This is where you are betting on the team to get the first 10 kills.
  • Map Winners: This is where you bet on a team to win each Map.
  • Total Number of Maps: This is where you bet on the number of maps you think a team will win.
  • Total Kills: How many kills a certain player gets

As you can see, there are lots of different eSports bets you can place, and they will vary from game to game. In CS:GO you can bet on the number of games within a series or on round scores. In Dota 2, you can bet on the number of games won in a series or the number of kills within a game. There are lots of sites that provide information on eSports betting and upcoming eSports tournaments so if this interests you, be sure to check it out. The industry is growing as is the fan base and with more and more tournaments, championships, and games being added, who knows where 2030 will see the eSports industry. One thing’s for sure, it’s not going to disappear.


Source: Latest News on European Gaming Media Network

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