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Reward Group launches gamified loyalty programme

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Reward Group launches gamified loyalty programmeReading Time: 2 minutes

 

New loyalty program uses gamification for crossplatform Casino engagement

 

With custom made content, including slots and daily competitions, the EkstraPoint loyalty platform is setting new standards for online gaming loyalty.

Danish based Reward Group, a company aimed at revolutionizing the online gaming industry with their gamified loyalty concept, just released the first version of their loyalty program, EkstraPoint, in Norway and Denmark.

“For us it was the natural way to go. If you are making a loyalty program for players, why not incorporate gaming as part of the way users interact with the site?” explains co-founder Kevin Mikkelsen, original founder and CEO of PokerChamps.com, one of the very first online pokersites, subsequently acquired by Betfair.

Gamified loyalty

Built on top of a range of social casino games, EkstraPoint offers 40 custom-made Slot Machines specifically created to generate leads and signups to the Ekstrapoint rewards program. Slot machines are customized with local content specific to each country and market.

“At the heart of the program lies the new concept of Gamified Loyalty Points. Players are challenged to earn points across several activities and events from SoMe activities, user submitted casino reviews, competitions, social casino games and most importantly from registering, depositing and playing on a wide range of real money casino brands” says Kevin Mikkelsen.

With more than a 70% participation rate on the weekly competitions, the idea of engaging users through gamification seems to be a winning formula.

EkstraPoint plan releases in rest Europe in 2019

EkstraPoint was released in Norway in the beginning of September and in the first month it has proven itself capable of reaching its business goals.

“Our model is already yielding good results in revenue and FTD (First Time Depositing player) conversion rates which have risen by more than 60% among the participating casinos in the first month since going live in Norway” explains Reward Group CEO and co-founder Jimmi Meilstrup.

EkstraPoint just added its second country by launching in Denmark and is planning a rapid roll-out in the rest of Scandinavia and The Netherlands during this fall. An even larger expansion into the rest of Europe, beginning with Germany, will happen in 2019.

“To reach our goal of launching within most of Europe in 2019, we are currently talking to investors, and the plan is to bring one or two active investors onboard, in order for us to keep our momentum going” says Jimmi Meilstrup.

Reward Group is not in a rush however, explains Jimmi Meilstrup:

“The important thing for us is to find the right investors. We’re in all black numbers and have financed development ourselves so far, so we have time to wait for the right deal” says Jimmi Meilstrup.


Source: Latest News on European Gaming Media Network

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Lottoland Announces The 4th Biggest Global Jackpot In History

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MegaMillions jackpot rolls to 654m USD – and could reach a record $BILLION by the end of the week

One lucky Brit could be in line to claim a near 500million (GBP) prize* this week after Lottoland announced its second ever largest Mega Millions jackpot.

This week’s top prize has reached a whopping 654m in USD to become the 4th largest jackpot in history – and is just two rollovers away from reaching an eye watering $1billion.

UK Lottoland players keen to claim one of the world’s biggest prize pots ever – equal to £497,206,770 in sterling* – can do so via the online betting company.

Nigel Birrell, CEO at Lottoland, said: “As ‘landmark’ moments go this week has already brought us a few, and has the potential to deliver a great deal more.

“We are pretty well versed in dealing with ‘lifechanging’ moments here at Lottoland, but to be talking about hundreds of millions – and potentially in billions – it doesn’t get much more exciting than that.”

“We haven’t seen hysteria like this surrounding a jackpot since the Powerball reached $1billion in 2016,” Nigel added.

“Make no mistake, this is a once in a lifetime moment that is about to make somebody’s dreams out there come true – believe it, you might just be the one to achieve it.”

The Mega Millions jackpot has been rolling over since the 27th July and will continue to rise until it is won, with the overall total topping $1billion by the end of the week if not claimed beforehand.

About Lottoland:

Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win has been confirmed by Guinness World Records as the Largest online gambling payout. This is also the biggest payout for Lottoland to date.

The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.


Source: Latest News on European Gaming Media Network

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Melco proposes eSports stadium in Japanese casino

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The Hong Kong-based Melco Resorts & Entertainment has proposed to construct an eSports stadium in its planned Japanese resort.

“It is very likely that the esports stadium [will] become one of the key components for our integrated resort in Japan. The content that esports offers will be very diverse, with the advancement of technology, by the time a resort opens in Japan,” – stated Melco’s Chief Financial Officer, Geoffrey Davis for Nikkei Asian Review.

Melco was the first casino operator to open an eSports stadium at its Studio City facility this year in Macau. Geoff Andres, Property President of Studio City Macau at Melco said that eSports is a fast-growing market segment that is constantly innovating and evolving.

“The Japan resort will attract visitors, most likely from the region,” said Davis. “Having relationships with Chinese customers can be a big strength for Melco to contribute to Japan’s inbound tourism,” he added.


Source: Latest News on European Gaming Media Network

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Pennsylvania not to allow online gambling inside casinos

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In an interesting piece of legislation, the Pennsylvania Gaming Control Board (PGCB) has clarified that it will not allow online gaming and sports betting inside casinos. Online gaming and sports betting will be soon available in the state. PGCB said geo-targeted software will be used to prohibit players from playing online poker, casino games or slots from within any land-based Pennsylvania casinos.

“The Gaming Control Board will put in place a system that, through the use of GPS software and IP Address identification, will block entry and play of Pennsylvania-licensed internet gaming if a user is outside of the state,” it was stated in a 2 page document from the PGCB. “In addition, participating in internet gaming when in a Pennsylvania casino will also be blocked.”


Source: Latest News on European Gaming Media Network

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