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Seven Star Digital Announces Strategic Partnership With Esports Betting Site SickOdds.com

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LONDONAugust 9, 2018 – iGaming customer acquisition company Seven Star Digital has announced a new partnership with esports gaming betting specialist, SickOdds.com.

As part of the deal, Seven Star Digital will provide funding for expansion, as well as commercial and marketing expertise in the highly competitive gambling sector.

The esports vertical has seen huge growth in the past three years and the sector is expected to reach $1.4 billion by 2020. While gross gaming yield remains modest in comparison to the likes of gaming and sport, it represents fertile ground within iGaming, a totally new demographic, and opportunities for highly engaging live experiences.

“By combining our expertise in developing fast-growing, user-centric comparison sites with the SickOdds founding team’s knowledge and passion for esports – as well as their active engagement in the bustling esports community – we plan to forge a position as a leading portal for esports betting worldwide,” commented Luke Eales, Founder & CEO at Seven Star Digital.

“PASPA’s recent repeal in the US creates the possibility of regulated esports betting in this potentially lucrative market. Our immediate focus however is on expansion in the UK and Europe, where we see a range of exciting growth opportunities.”

Tom Wade, co-founder of SickOdds.com, said: “Both myself and Nick Pateman, with whom I started the site, are extremely excited to work with Seven Star Digital. Our deep understanding of esports and what resonates with its fans gives us an edge over more general sports betting sites. Our platform will provide the first esports betting aggregation of its kind, and we can’t wait to accelerate the development of its features with Seven Star Digital.”

About SickOdds.com

SickOdds.com was launched in 2017 by esports enthusiasts and digital specialists Tom Wade and Nick Pateman. The platform’s goal has been to help consumers make more informed betting decisions by providing them with comprehensive gaming data ranging from match odds to individual player statistics.

More: https://sickodds.com

About Seven Star Digital

Seven Star Digital was established in 2016 with a simple aim: to provide a better gambling site comparison experience for consumers in the UK and beyond. The company has grown significantly since launch, using modern digital marketing techniques to help hundreds of thousands of players find their perfect online casinos and betting sites.

More: https://www.sevenstardigital.com


Source: Press Releases Published on European Gaming Media Network

Press Releases

European Lotteries Association joins Betting on Sports Week in September

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The European Lotteries Association will host a meeting for members of its Sport Working Group at next month’s Betting on Sports Week in London (18-21 September), while several of its headline members have been lined up to speak at the event.

European Lotteries is the umbrella organisation of national lotteries operating games of chance for the public benefit, which brings together both state-owned and private operators, both profit and non-profit, who operate on behalf of the state.

Each of the Sport Working Group’s 18 members will be invited to attend the meeting on Wednesday morning 19 September, to discuss topics including sports integrity and sports policy, as well as the planning and content for upcoming European Lotteries events.

This team of 18 includes confirmed #boscon2018 speakers – Jari Vähänen, SVP of Veikkaus, Ludovico Calvi, Board Director of Lottomatica Betting, and Jens Nielsen, Head of Sports Betting at Danske Spil, as well as representatives of Norsk Tipping, SAZKA, Global Lottery Monitoring System, LOTTO Bayern, Szerencsejáték Zrt., Française des Jeux, Österreichische Lotterien, Staatliche Toto-Lotto, Svenska Spel, OPAP, Sisal, Loterie Nationale Belgium and Hrvatska Lutrija.

Vähänen will be helping to provide a snapshot of horseracing around the world, as part of the Betting on Racing track on Thursday 20 September, while Nielsen will be assessing the betting shop of the future on the Betting on Retail track, held on the same day.

Ludovico Calvi of Lottomatica, and also the President of the Global Lottery Monitoring System, will take part in the main integrity panel discussing the future outlook of the US market with PASPA down.

Nielsen commented: “Once again, we are delighted that SBC has embraced the importance of our Sport Working Group by facilitating a meeting at Betting on Sports.

“The rapidly evolving nature of the lottery sector dictates that we need these regular meetups, not just to discuss new points of difference, but also to address the opportunities that changes in consumer behaviour presents.”

Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers from the sports betting, esports, casino, affiliates, media and sports sectors.

 

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Vegas Kings renews Digital Creative Retainer with Resorts Casino and Mohegan Sun

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Vegas Kings renews Digital Creative Retainer with Resorts Casino and Mohegan Sun

August 16, 2018 – New Jersey  – Working closely with one of the leading regulated online casinos in New Jersey, Vegas Kings have been managing all Resorts Digital Gaming’s online and offline creatives for the last two and a half years, and have recently secured a further 12–month retainer contract to continue providing a full tiered service to both ResortsCasino.com and MoheganSunCasino.com.

“We are very excited and proud to continue our close working relationship with the Resorts Digital Gaming team. Both brands are gaining great share within the New Jersey online market and the additional value that VK brings to the table is helping pave the way for both services to be at the forefront of the industry,” says Ashley Adir, CEO of Vegas Kings.

Vegas Kings handles all the daily creative and web development requests ranging from online acquisition banner creatives, social media adverts, HTML mailers, video production promoting new games to full HD TV adverts, billboards and website back-end development.

“We love working with Vegas Kings and were so excited and thrilled to sign another year with them. Without them, being one of the leading operators in New Jersey would not be possible,” says Ed Andrewes, CEO of Resorts Digital Gaming, LLC.

 

For further information, please contact:

Vegas Kings
Ashley Adir, CEO
contact@vegaskings.com

Resorts Digital Gaming LLC
Ed Andrewes, CEO
EAndrewes@resortsac.com

 

About Vegas Kings
Vegas Kings is the most experienced Web Design and Development Agency that exclusively services the iGaming Industry. In operation since 1998, Vegas Kings have successfully serviced hundreds of gaming brands across all verticals including Casino, Sports, Bingo and Poker. Through their years of experience, they have found the formula to design and develop user experiences that truly convert. Www.vegaskings.com 

About Resorts Digital Gaming
Resorts Digital Gaming is the interactive arm of Resorts Casino Hotel Atlantic City, the first casino to open in the state of New Jersey and operates Internet gambling websites www.resortscasino.com and www.mohegansuncasino.com

 


Source: Press Releases Published on European Gaming Media Network

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Press Releases

iLUCKI makes debut on SoftSwiss’ platform

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iLUCKI makes debut on SoftSwiss' platform

Keen to use the technical know-how of SoftSwiss, combined with their profound experience and insightful knowledge of igaming, the team behind the brand is poised to give it their all to entertain players using the best that technology can offer.

A brief glance at the website distinguishes iLUCKI for its breakout layout and game navigation filters with user experience at the very core.

Advanced or simple – the player decides whether they wish to search for their favourite games with simplified filter options to browse through the entire offering or narrow in on that one game they desire most with pinpoint precision.

The smart filter includes search by number of reels and paylines, as well volatility, hit rate and more. It can be easily activated using an elegant switch found on the navigation menu.

Speaking of favourites, players have the freedom to tag their games into a “Favourite” category, so that no time is spent finding their preferred slots. For those wishing to try their luck at something unexplored, iLucki encourages to try its random slot selector.

What is more, the player-oriented brand rolls out a solid library of the top game providers such as NetEnt, Yggdrasil, Microgaming, Play’n GO, NYX and a plethora of other popular game providers. Thanks to the SoftSwiss Game Aggregator, iLucki establishes a vast portfolio of over 40 game brands.

Crypto-lovers will enjoy the ability to play games supporting their coin of choice, whether it is Bitcoin, Bitcoin Cash, Ethereum, Etherium Classic, Litecoin, Dogecoin or Monero.

Support of cryptopayments is brought to iLucki through CoinsPaid, SoftSwiss’ long-term partner in cryptopayments, offering high-end security and speedy transactions.

Anyone looking for the more traditional payment methods, will be satisfied by the abundance of such options for deposits and cashouts as Visa, Mastercard and Maestro, plus Skrill, Neteller, Zimpler, Yandex Money, Qiwi, Sofort, Paysafecard, ecoPayz and more.

The cutting-edge SoftSwiss Bonus Engine allows iLucki to present one of the most diverse and choice-rich promotional systems to date. This comes in the form of several first deposit bonuses, weekend wager free cashback events, high roller bonuses, weekday freespins and a colourful playlist of daily tournaments with local prize pools.

iLUCKI is passionate to become a top rated and player-favourite online casino through quality service, innovative ideas and bespoke promotions.

The complementary affiliates section of the website utilises the in-house affiliate system, developed by SoftSwiss to bring added flexibility to both operators and affiliates alike.

A comprehensive configuration of affiliate commissions, sub-affiliates and billing periods is supplied to the operator, all the while keeping affiliates in the loop on the latest news and exclusive promotional content.

As iLUCKi’s motto goes: “We speak casino. We are casino!” players can have peace of mind and rest assured that their satisfaction is iLucki’s top priority.

SoftSwiss is overwhelmingly happy to introduce iLucki to the growing roster of cutting-edge casino brands utilising its proprietary casino and affiliate platform.


Source: Press Releases Published on European Gaming Media Network

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