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Sky Bet ad featuring sports presenter Jeff Stelling banned

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The Advertising Standards Authority of the UK has banned a gambling advertisement featuring Sky Sports presenter Jeff Stelling. The advertisement watchdog has termed the advertisement socially irresponsible. The action was taken following the complaints the authority received.

The TV ad promoted a Sky Bet service that allows gamblers to place wagers on combinations of events happening during a football match, such as the number of corners, red cards, and goals. In the ad for the “request a bet” service, Stelling is seen calling on viewers to “spark your sports brain” and ask “how big is your sports noggin”?

Sky Bet, which ended its association with the TV broadcaster Sky when it was sold for £3.4bn to the owner of PokerStars last year, said the ad made no direct reference to knowledge increasing the chances of winning, but that knowledge of a specific sport “would on the whole increase a consumer’s chances of success”. It added: “Many customers researched, studied and followed sports to a degree which would give them an ‘edge’ over a bookmaker.”

Explaining the ban, the ASA said the use of Stelling, who viewers would recognise as having a particular expertise in sports, and graphics such as brain waves placed a “strong emphasis” on sports knowledge determining betting success.

“The ad gave an erroneous perception of the extent of a gambler’s control over betting success,” it said. “This gave consumers an unrealistic and exaggerated perception of the level of control they would have over the outcome of a bet and that could lead to irresponsible gambling behaviour.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sky Bet ad featuring sports presenter Jeff Stelling banned

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MGM Ends the Talks to Buy Encore Boston Harbor Casino Resort

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MGM has ended the talks with Wynn Resort to buy the Encore Boston Harbor Casino. The nearly finished property and Wynn Resorts as a whole were roped in a scandal of massive proportions that stemmed from multiple sexual misconduct allegations leveled against the casino operator’s ex-boss and founder Steve Wynn.

MGM said in a statement that they “have noted the anxiety raised by various stakeholders regarding a transaction” and that they think “the best course of action is to discontinue discussions” concerning the opportunity to buy Encore Boston Harbor. The statement further read that the company wishes to have “a positive impact on communities in which we operate.”

Wynn Resorts said in a statement that it has agreed to cease discussions with MGM “after careful consideration.” The company added that it is committed to opening and running the 671-room hotel and casino resort located along the Mystic River in Everett.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MGM Ends the Talks to Buy Encore Boston Harbor Casino Resort

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Genting Completes the Refurbishment of Luton Casino

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The Genting Group has completed the £750,000 refurbishment works on the Luton Casino. The refurbishment work has been done to make the gaming experience better for visitors. As such, the company worked on remodeling and adding new amenities to the venue including additional facilities at the bar and lounge areas.

Refurbishment includes the increase in gaming space to host additional gaming machines. The number of slot machines at the property has also increased from 28 to 40. New electronic terminals have also been installed.

“We are all incredibly proud to unveil our brand-new refurbishment. We are confident that the changes will offer our valued customers an improved gaming experience, and we are particularly excited about the new poker offering. Customers looking to socialize and meet up with friends at the casino can also enjoy the newly refurbished bar and lounge areas,” James Harvey, general manager at Genting Casino Luton said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Genting Completes the Refurbishment of Luton Casino

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BetMakers Signs Deal with Betgenius

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Global Betting Services, the wholly-owned subsidiary of BetMakers Holdings Limited, has entered into an agreement with Betgenius Limited, the global wagering technology company, for the distribution of its complete racing solution.

Betgenius provides services to over 150 licensed bookmakers in regulated markets around the world with its premium sportsbook management solutions, which includes live data and outsourced trading for pre-match and in-play betting.

The Agreement provides Betgenius customers with access to rich horse racing data via eventlife cycle information, BetMakers’ proprietary fixed pricing and enhanced data packages for around 250,000 races per year includes content from the UK and Ireland, Asia, Australasia, and North and South America.

“Betgenius is a world-wide leader in providing B2B solutions to wagering operators for their sports offering. We are delighted they have chosen BetMakers for their racing solution to offer their clients. This deal allows us to accelerate our racing product and pricing into a range of wagering operators globally and we believe it gives Betgenius clients the best horse racing product in the market, to sit alongside their already established sports services,” CEO of BetMakers, Todd Buckingham said.

“We are always striving to give our partners simple access to high quality content that will drive their turnover and margin, and this deal with BetMakers does exactly that,” Matt Stephenson, Global Partnerships Director at Betgenius said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetMakers Signs Deal with Betgenius

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