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StarBeast – The Epic Loot Drop For Esports

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A Team of Lifelong Gamers Finally Use Their Power for Good

 

StarBeast presses the start button on a new, independent creative agency focused exclusively on esports. Their goal is to continue creating esports content and brand sponsorship experiences designed to resonate with the gaming audience. StarBeast is a team of lifelong gamers with backgrounds in brand advertising, content creation, and graphic design. Companies like Blizzard – Overwatch League, ESP, LA Valiant, Porsche, ESPN, and others have already tapped into the creative powers of StarBeast.

While many esports organizations are building internal agencies, there is immense value in having an independent creative partner with an impartial perspective and understanding of the esports audience, available to work with both brands and esports organizations. “We worked with StarBeast to create the broadcast graphics for several of our productions,” says Matt Grabowski, VP of Marketing at ESP Gaming. “They have an intuitive understanding of our industry and our audience.”

Esports is undergoing a monumental boom in the US and StarBeast believes understanding the unique interests of the esports audience is the key to success for everyone involved. StarBeast is on a mission to help brands and esports organizations effectively engage with its passionate audience. Esports fans have access to vast online experiences and huge multiscreen arrays in arenas, so the creative potential to enhance their experience is unlimited. Endemic and non-endemic brands wanting to engage with these fans need a creative partner like StarBeast to shepherd them through the world of esports. StarBeast’s creative team helps esports organizations explore new ideas and technologies to apply within the esports ecosystem.

“Traditional methods do not work for esports fans have a really high bullshit meter. You have to create experiences that captivate gaming fans. Otherwise, you just end up repelling them,” says Nick Losq, StarBeast Executive Creative Producer. “We are passionate gamers that understand how to help organizations effectively create content for the esports audience.” For the inaugural season of Overwatch League, StarBeast contributed over 240 pieces of content, providing design consultation, execution and content implementation across multiple media channels for the regular season. For the 2018 Overwatch League Grand Finals, StarBeast contributed to the design and was on-site to implement the opening day video for the large-format screens at the Barclays Center. StarBeast looks forward to bringing their expertise in visual communication in advertising to the exciting world of esports.

“It’s great to finally see esports popularity catching on here in the U.S. in a major way since we ourselves are lifelong gamers,” says Christopher Clyne, StarBeast’s Chief Technical Officer. “StarBeast is uniquely positioned to combine our technical and creative experience across many platforms with our love of gaming to deliver content that’s tuned in to the esports audience.”

 

About StarBeast:

A new kind of creative agency, StarBeast specializes in content creation for the esports audience. We are a creative think tank, design studio, technical consultant, and full-service production company, creating visual solutions designed to resonate with the gaming community.

We understand the audience because we are the audience. We are gamers with backgrounds in advertising, content creation, and digital effects. We want to help you tell the right story to this growing demographic. StarBeast–here from the future to help you solve the problems of today.


Source: Latest News on European Gaming Media Network

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The Stars Group 2019 Investor Day Webcast Details

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The Stars Group Inc.  will host an Investor Day in New York City on Wednesday, March 27, 2019 at 8:00 a.m. ET.  Presentations by members of executive management are expected to conclude at approximately 12:00 p.m. ET.

This event will be webcast live at approximately 8:00 a.m. ET and can be accessible via the Internet through http://www.webcasthd.com/tsg

Presentation slides will be posted prior to the start of the event to www.starsgroup.com under The Stars Group, Investor Relations, Financial and Corporate Information.

 

About The Stars Group:

The Stars Group is a provider of technology-based product offerings in the global gaming and interactive entertainment industries. Its brands have millions of registered customers globally and collectively are leaders in online and mobile betting, poker, casino and other gaming-related offerings. The Stars Group owns or licenses gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, BetEasy, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, Sky Poker, and Oddschecker, as well as live poker tour and events brands, including the PokerStars Players No Limit Hold’em Championship, European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour, Asia Pacific Poker Tour, PokerStars Festival and PokerStars MEGASTACK. The Stars Group is one of the world’s most licensed online gaming operators with its subsidiaries collectively holding licenses or approvals in 21 jurisdictions throughout the world, including in Europe, Australia, and the Americas. The Stars Group’s vision is to become the world’s favorite iGaming destination and its mission is to provide its customers with winning moments.

SOURCE The Stars Group Inc.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Stars Group 2019 Investor Day Webcast Details

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Studies find links between loot box spending and problem gambling

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New research has proved that there is a strong link between problematic gambling behaviours and spending money on loot boxes.

The results of the research are published in the journal PLOS One as two studies. The results indicate that people who spend more money on loot boxes are also more likely to be unable to keep their gambling habits in check.

“Loot boxes are extremely widespread. A recent analysis we did showed that they may feature in as many as 63% of mobile games. They’re extremely profitable, too: They’re estimated to have perhaps generated as much as $30 billion in revenue in 2018,” said study author David Zendle of York St. John University.

“They’re also highly worrying — there are clear parallels between loot boxes and potentially harmful activities like gambling. Given their prevalence, importance, and the lack of literature on them, I think a good question is ‘Why weren’t more people running these studies?’”

The researchers had 1172 gamers complete psychological surveys regarding problem gambling and loot box spending.

The participants all reported regularly playing at least of one of ten popular games that feature loot boxes: Player Unknown’s Battlegrounds, League of Legends, Hearthstone, Overwatch, Counter-Strike: GO, FIFA 18, Rocket League, DOTA 2, Team Fortress 2, and Tom Clancy’s Rainbow Six Siege.

“There is a link between loot box spending and problem gambling. However, we’re not sure if this means that loot boxes literally cause problem gambling, or if it means that people who are already problem gamblers spend significantly more money on loot boxes. In either case, though, it doesn’t look socially beneficial.”

On average, the participants reported spending $19.58 on loot boxes in the past month. But some had spent up to $2300.

The study replicates the finding of previous research conducted by Zendle and published in 2018. That study, which examined 7422 gamers, found that people with more severe gambling problems tended to spend more on loot boxes.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Studies find links between loot box spending and problem gambling

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NESN starts telecast of sports-gambling show

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NESN, the television home of the Boston Bruins and Boston Red Sox, and VSiN (Vegas Stats & Information Network), started the telecast of VSiN’s Follow the Money morning show on March 18. It will be shown on NESNplus every weekday morning from 7 a.m. to 10 a.m. ET.

Follow the Money, a three-hour show offering valuable betting information, with a lace of humour and entertainment, is hosted by Mitch Moss and Paul Howard.

“NESN has long been a leader in regional sports television, and there is no better partner to reach sports fans throughout New England,” said Brian Musburger, founder and CEO of VSiN. “As regulated sports betting expands across the country, VSiN will continue to partner with innovators like NESN to help inform the rapidly growing number of Americans wagering on sports.”

In the coming days, the show will include expert insight and analysis around March Madness, the annual NCAA basketball tournament which got underway on Tuesday.

“Sports-wagering regulations are changing quickly and with these changes, we anticipate an increased interest in obtaining relevant and reliable sports information,” said Rick Jaffe, NESN’s vice president of programming and production. “VSiN has both the experience and expertise to deliver the most up-to-date gaming data and analytics to New England’s sports fans.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NESN starts telecast of sports-gambling show

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