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Staying competitive on the long run in the iGaming sector



Staying competitive on the long run in the iGaming sectorReading Time: 2 minutes

What does it mean for the sports betting operators?


Every business, every entrepreneur has one goal in mind. Increasing revenue by staying competitive. The gambling industry is no different.

But, what does staying competitive mean?

In sports betting, the term ultimate player experience is often used to indicate the competitiveness level of the operators. You will find it on operators’ web pages, suppliers brochures as a key attribute of their product or service.

They define ultimate player experience as a premium betting offer with more events, exotic bets and of course attractive odds. But the high variety and number of events to bet on can puzzle the player.

Have you ever walked in a huge department store and left without buying anything simply because you got tired of browsing? In this case, the offer was premium, the experience below average.
Don’t make the same mistake with your punters.

If you want your players to increase players’ time spent and betting frequency on your platform, make your offer RELEVANT. Guide the player journey with targeted bonuses, suggestions and tips for adding more events to their betslip.

For example, Singular was the first to introduce THE NON-STOP TICKET in the sports betting industry which allows players to add games at any point, increasing the bet amount.

Tailor the tips in accordance to their previous betting patterns. Notify your players when a team they usually bet on has an upcoming game and increase the retention rate of players. Promote your bonuses with target marketing giving players tips on what events to add to their betslip to qualify for certain awards, cash wins or free-bets.

Make the experience even more exciting by allowing punters to secure a certain money amount with THE ULTIMATE CASHOUT feature. Punters can cash out part of a bet at any point, in the middle of the action, during or before an event has even started.

In conclusion, offering a variety of events on your betting platform will definitely help you in acquiring new players. However, to retain and increase LTV of players you need to highlight the events most relevant for them. These will of course be different for each player.

Take advantage of your back-office tools to gain insight in your players preferences and betting patterns. Make data-driven decision to unleash the full potential of your business.

Singular is an established, mature brand in the iGaming industry. We have years of experience in turning new and existing operators into successful market leaders.

For more information visit or send us an email with a specific inquiry:


By: Elena Mihajloska

Source: Latest News on European Gaming Media Network

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Casino Innovations: Market-Ready



Casino Innovations: Market-ReadyReading Time: 2 minutes


Every year the gaming industry prepares to unveil the latest trends and technologies at ICE Totally Gaming and G2E Las Vegas and Asia. As an example, in February 2018, casino developers were able to show a wide selection of innovations across international regions. These innovations help to cater all areas of land-based and interactive gaming.

New Products
One of the innovating products were the new cabinets that included 4K monitors, new single games, new game mixes, a variety of electronic table games that run on specific platforms, such as Novomatic Media Technology platform. These new cabinets, contain games that come from different cultures, such as From Dusk Till Dawn, Viking & Dragon and other new progressive games.

Among the newest products, there is also a compelling line-up of new cabinets, something like the Ainsworth products. These line-up products welcomes the player with games, such as Pac-Man Dynamic Edition, Pac-Man Wild Edition, Desert Dusk and others. The new technology displays also include progressive games similar to Hao Yun Dao. Several brands who made their debut included games like Fire Power and Raging Roosters Reloaded.

For the European region, casino developers, such as Novomatic, was present at ICE London with new games for the arcane and pub market. Novomatic is a well-known casino company in Europe. So it is natural to see a lot of development and innovations for the European market. As an example, for UK, Novomatic created themed products like Austin Powers, Batman and Sherlock Holmes. Meanwhile, for Germany, Lowen Entertainment had displayed new solutions. In addition, Novomatic Italia, Novomatic Netherlands and Novomatic Gaming Spain together with GiGames and showed their portfolio for Italy, the Netherlands and Spain.

Greentube, another casino developer company, was able to show its capabilities as well, by promoting a number of interactive products, such as Greentube Pro, a social gaming platform. In addition, from top performing land-based titles to an extensive portfolio of casino games, like Crazy Birds, Greentube was able to demonstrate that it is a capable full-service provider.

In other words, many companies, besides Novomatic, like Apex Gaming, Scientific Games and others, came with a comprehensive product portfolio. The range seems quite long, from high-end casino equipment, system and management solutions to the arcade and pub products, that can be played online, mobile and are social too. Some of the newer games can also be found on online casinos, like Admiral Casino Online.

Last Words
One of the CEOs, who is regularly present at these casino gatherings, Harald Neumann, the CEO of Novomatic AG. said that events such as ICE London, is a trade of showing appearance. Most of the companies still continue to prove themselves as a full-service provider. Some of the companies are among the world’s leading gaming technology groups, furthermore, specific honors are given away. The top companies get “Supplier of the Year” recognition and such. As an example, the Novomatic Group received an “Casino Supplier of the Year” credentials at ICE London 2018.

Neumann also added that companies grew a lot in the recent years because most companies were focused on innovations. In addition, in 2018, some of them focused more on increasing the synergies between the partner companies and, of course, more attention was added on the internal structures. And when an interview is just around the corner, most of CEOs remark that their company will continue to make improvements where needed, and work more into adding innovations for players and operators.

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Casino Innovations: Market-Ready

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Nektan builds on B2B momentum with Dench partnership



Nektan builds on B2B momentum with Dench partnershipReading Time: 2 minutes


Nektan plc the fast-growing international gaming technology platform and services provider, has boosted its global reach and commercial partnership network after securing a deal with turnkey gaming platform, Dench eGaming Solutions.

As part of the agreement, Nektan will aggregate its premium casino content to Dench’s operator network via E-Lite, Nektan’s content distribution platform.

Dench partners will significantly expand their casino offering with direct access to more than 800 HTML5-developed slots and table games from the industry’s leading providers, available across all desktop and mobile devices.

This latest partnership further strengthens Nektan’s B2B division and highlights the growing appeal of its B2B E-Lite platform from global tier one operators to platform providers alike.

Dench specialises in providing a turnkey gaming platform, white label services and real-time marketing automation solutions for the iGaming industry. It focuses on customer bonusing, rewards and engagement.

Jane Ryan, Chief Operating Officer of B2B at Nektan, said: “We’re delighted to be delivering our B2B E-Lite platform to Dench eGaming Solutions. This latest commercial agreement will allow us to grow our international scale even further, while providing Dench customers with access to a growing portfolio that is brimming with premium content.

“Nektan’s B2B division is enjoying significant growth at present thanks to our proprietary technology and ease of access to world-class casino content. We look forward to announcing more commercial contracts over the coming months as demand builds for our services.”

Dobromir Mitev, Chief Executive of Dench, said: “We’re really excited to be working alongside Nektan, allowing our client base to instantly enhance their casino offering with the addition of such a diverse range of games, to suit all tastes and preferences.

“Nektan shares similar values to ourselves, with our company mission to bring the next generation of casino game experiences to operators through strong and reliable technology.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nektan builds on B2B momentum with Dench partnership

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Inaugural Casino Marketing Boot Camp A Success



Inaugural Casino Marketing Boot Camp A SuccessReading Time: 2 minutes


The inaugural Casino Marketing Boot Camp, held March 10-12, 2019 in Winter Park, Colorado, was a success, and plans are already in the works to hold a second event in 2020.


“Our small group size allowed us to deliver one-on-one consultation-level attention to each participant,” said Julia Carcamo, president of New Orleans-based marketing agency J Carcamo & Associates, and co-founder of Boot Camp. “We were able to share casino industry knowledge as well as insights from leaders in the fields of strategic thinking, learning, and business management of seasonal business.”

Held over two days, participants participated in interactive sessions from dynamic speakers such as Len Hernstein, CEO of ManageCamp; Josh LeDuff, EMPATHIQ chief strategy officer; and Jeff Klem, co-founder of Adventures in Leading.

“I feel like I came into this training knowing nothing about Marketing and came out with just enough information to be ‘dangerous’,” said participant Martha George-Sachava, manager-in-training, Suquamish Clearwater Casino Resort.

“We gathered a group of casino marketers from across the country and provided them with content relevant to their day-to-day business along with the opportunity to share their challenges and best practices,” said Nicole Barker, Boot Camp co-founder and loyalty program/database analytics marketing consultant with Relationship Marketing Solutions Inc. “They left ready to implement what they learned.”

Outside of the working sessions, participants and session leaders continued the discussion while exploring the local sights of their host community with a whiskey tasting and tour at Idlewild Distillery.

“I think this (conference) would be good for my managers up to the director-level,” said Jennifer Johnson, vice president – loyalty marketing, Foxwoods Casino.

Sarah Barten, chief communications manager, Grand Casino Mille Lacs furthered, “I valued making connections with this small intimate group. Our challenges are similar to the ones other casinos face. We were able to delve into our casino database and identify areas where our players are falling through the cracks. A big takeaway for me was the brand framework we built that will help us as we rebrand our casino.”


The 2020 Casino Marketing Boot Camp is scheduled for March 2020 in New Orleans, LA. More information is available at

Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Inaugural Casino Marketing Boot Camp A Success

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