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Staying competitive on the long run in the iGaming sector

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Staying competitive on the long run in the iGaming sectorReading Time: 2 minutes

What does it mean for the sports betting operators?

 

Every business, every entrepreneur has one goal in mind. Increasing revenue by staying competitive. The gambling industry is no different.

But, what does staying competitive mean?

In sports betting, the term ultimate player experience is often used to indicate the competitiveness level of the operators. You will find it on operators’ web pages, suppliers brochures as a key attribute of their product or service.

They define ultimate player experience as a premium betting offer with more events, exotic bets and of course attractive odds. But the high variety and number of events to bet on can puzzle the player.

Have you ever walked in a huge department store and left without buying anything simply because you got tired of browsing? In this case, the offer was premium, the experience below average.
Don’t make the same mistake with your punters.

If you want your players to increase players’ time spent and betting frequency on your platform, make your offer RELEVANT. Guide the player journey with targeted bonuses, suggestions and tips for adding more events to their betslip.

For example, Singular was the first to introduce THE NON-STOP TICKET in the sports betting industry which allows players to add games at any point, increasing the bet amount.

Tailor the tips in accordance to their previous betting patterns. Notify your players when a team they usually bet on has an upcoming game and increase the retention rate of players. Promote your bonuses with target marketing giving players tips on what events to add to their betslip to qualify for certain awards, cash wins or free-bets.

Make the experience even more exciting by allowing punters to secure a certain money amount with THE ULTIMATE CASHOUT feature. Punters can cash out part of a bet at any point, in the middle of the action, during or before an event has even started.

In conclusion, offering a variety of events on your betting platform will definitely help you in acquiring new players. However, to retain and increase LTV of players you need to highlight the events most relevant for them. These will of course be different for each player.

Take advantage of your back-office tools to gain insight in your players preferences and betting patterns. Make data-driven decision to unleash the full potential of your business.

Singular is an established, mature brand in the iGaming industry. We have years of experience in turning new and existing operators into successful market leaders.

For more information visit singular.uk or send us an email with a specific inquiry: contact@singular.uk

 

By: Elena Mihajloska


Source: Latest News on European Gaming Media Network

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Rank Group appoints Tang Hong Cheong as non-executive director

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Rank Group appoints Tang Hong Cheong as non-executive directorReading Time: 1 minute

 

The Malaysian executive, Tang Hong Cheong has been appointed as a non-executive director at UK gambling operator Rank Group Plc.

He served as President and CEO of Asian firm Guoco Group since 2016. Tang Hong Cheong has also worked as Chief Executive of Malaysian investment conglomerate Hong Leong Group. His expertise as a C-level executive includes corporate financing, risk management, transformation projects and strategic planning.

“I am pleased to welcome Hong Cheong to the Rank board. Hong Cheong has been working with the management of Rank since 2010 and has a broad understanding of the operational, financial and business aspects of the Company,” Rank Group Plc chairman Ian Burke said. He added: “With Hong Cheong joining the board, he will be able to further enhance the communication between Rank and its major shareholder and, with his extensive commercial experience, be able to bring valuable contributions to the Rank board.”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Rank Group appoints Tang Hong Cheong as non-executive director

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Delaware continued it’s strong performance in December

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Delaware continued it's strong performance in DecemberReading Time: 1 minute

 

Delaware shows another strong performance on legalised sports betting in December. An increase in stakes on its online gaming market pushed annual revenue for the sector up 8 per cent year-on-year.

Net proceeds from legal sports betting amounted to $2.2m last month, up from $1.1m in November. This was mainly down to players winning less in December, with the $13.6m.

Delaware Park remains the main source of sports betting income for Delaware, with revenue in December amounting to $1.5m, from handle of $10.8m. Since launching legal sports betting on June 24, Delaware has generated revenue of $8.9m in total, with punters staking $87.0m.

There is good news for Delaware’s struggling online gaming market after a strong performance in December helped push full-year revenue to $2.6m, up by 8 per cent on $2.4m in 2017.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Delaware continued it’s strong performance in December

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Poland to fight against tax crimes

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Poland to fight against tax crimesReading Time: 1 minute

 

A law has been prepared by the Ministry of Justice, which allows effective counteracting organised crime, especially tax crime, illegal circulation of alcohol, cigarettes and electronics or illegal gambling. This is done by the amendment of the Penal Code prepared in the Ministry of Justice.

The new law aimed at criminals who are cheating on taxes, duties or excises.

Revenues from VAT to the state budget in 2017 increased by PLN 30 billion, which is by almost a quarter compared to the previous year. This is more than all year spending on the “Rodzina 500+” programme.

The next action is far-reaching changes in the Penal Fiscal Code. They are necessary because the obsolete law (the Penal Fiscal Code Act has not undergone a deeper amendment for 10 years) means that huge amounts instead of, for example, social purposes go to the pockets of criminals who cheat on taxes, duties or excises.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Poland to fight against tax crimes

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