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Tom Galanis Interview – (EEGReport Magazine – Issue 4 – October 2016 – January 2017) –



EEG: Given your experience in the field of affiliate and affiliate manager relationships, do you think that there is a particular strategy which affiliate managers should follow in order to conduct face-to-face meetings during conferences that can motivate and influence partner affiliates?

TG: The absolute key to preparing and conducting a face to face meeting from an affiliate manager’s perspective is to quite simply be yourself. The pressure on affiliate managers to pick up new affiliate business at conferences can be overwhelming, along with the pressure that vibes you’ll pick up on the conference floor that perhaps a harder, more aggressive sales technique may get better results. No matter your sales technique, stick to what you’re good at and be damned sure that you know your product (and by that I mean the entire business or businesses you represent) inside and out. Have stats at your fingertips (ideally memorized) and make them personally relevant to the affiliate you are meeting.

EEG: In our opinion the freebie era is soon coming to end. Which are the channels that should be considered by Affiliate Program managers in order to motivate new and already established partners?

TG: Work out what the key selling points are about the brands you are pushing, if they are unique all the better. Work out which type of affiliate (top 4 or 5) suit those selling points. Work out what an affiliate from each affiliate type is currently earning per click they deliver to your program and set out a plan for improving that figure with every new and existing affiliate in each group. So, for instance, if gaming content is your brand’s thing, make sure you are on the ball in terms of communicating game launches to slots review affiliates and that you have a game review, a bespoke promotion (doesn’t have to be a freebie) and the creative material to support it all both built and optimized. Just be on the ball…

EEG: We have read in one of your recent interviews that you have started providing affiliates with M&A support and acquisition advisory services. How did this work out? Any success stories that gone viral? How does this actually work?

TG: We started this service as selling up is obviously something which serves as an end goal for many affiliates, indeed businesses, and the M&A marketplace is really fluid at the moment in iGaming and for affiliates specifically. We have partnered with an experience corporate services and advisory firm in the Isle of Man (SMP Partners) to prepare affiliates for sale and to broker both sales and purchases. We have a few in the pipeline at the moment, but you’ll understand if I choose not to proclaim anything a success just yet!

EEG: With all these buyouts, publicly and secretly signed, do you think that there are any independently owned affiliate websites out there that are still making a good income without having to renegotiate each deal they have to keep up with the pricier network-wide deals that are offered to large affiliates?

TG: The critical thing for businesses acquiring affiliate websites/businesses is that they do not cannibalise the market through aggressively seeking to improve commercials at a time when operators are going through a similar M&A spree – and will be looking to cut their operating costs (and paying affiliates less is an obvious position to move to). The same goes for those remaining independent. Keep focusing on other metrics that deliver performance aside from commercials – and most importantly the elements you can control to a point – notably increasing unique visitor numbers, driving repeat visits and contextualizing both content and outbound calls to action to maximize the chance of converting the customers to the operators.

EEG: There are a lot of talks and even forums about affiliates switching side and becoming operators. Do you think that this is a good idea? Running a casino/sports betting operation isn’t as easy as running an affiliate business.

TG: Running an affiliate business isn’t easy, but the overheads, responsibilities and general administrative firefighting that comes with running an operation must never be underestimated. Diversification is one way to grow your business – but as we’re seeing with the likes of Catena and RakeTech, this may be better served by expanding your network of sites and continuing to do what you know rather than take on the burden of an operation, with perhaps market exploration being an appropriate route.

EEG: Are you familiar with the current trend that has been set by newly regulated Eastern European markets in regards to affiliate licensing. The National Office for Gambling in Romania has set a trend which is slowly being copied by other market that are going to open in 2017. It is the yearly license fee that affiliates have to pay in order to operate legally. But wait, the operators are forced not to accept them if they aren’t holding the license in that particular country.

TG: I am currently working on laying the groundwork for a global self-regulatory body for iGaming affiliates, with the purpose of stymying the desire for over the top governmental regulation that serves to hinder the growth of our business. Self-regulation is the way forward to sustain a progressive, responsible and thriving iGaming affiliate industry. With national or regional regulators stepping in unguided, we are likely to see an unhealthy blend of control and revenue generation becoming their focus, which will only lead to a diminution of the affiliate industry.

EEG: As a closing questions, what should affiliates that are looking to venture in the industry should look for when making their first partnership?

TG: The first starting point is building relationships. Obviously do your research on appropriate operators to partner with, but within that group, work out which affiliate managers are capable of syncing with the way you are looking to grow your business. Beyond that – ask them the question: what, based on the way I work/will work can I expect to earn for every click I send you? Most AMs won’t be able to answer you straight away, many won’t be permitted to tell you… only work with the ones that can and are, and make growing that figure your combined focus in the partnership.


Valentina Dobre Interview – (EEGReport Magazine – Issue 4 – October 2016 – January 2017)



EEGReport Magazine: It’s been a while since you’ve started together with ROMSLOT the development of the “Responsible Gambling” program in Romania. What is the development of the project and what is the progress since our last interview


V.D.: Yes, several years have passed since then. Also, the program has a strong tradition of its own, as it was launched 4 years ago. The “Responsible Gambling” program was an innovative initiative for the Romanian gambling market at the time of its establishment, not to mention the fact that it was launched proactively. This premiere for the local landscape, the “Responsible Gambling” platform, was and still is a self-regulation program which was born from the interest for nurturing a responsible attitude towards the gambling actions among both operators and players.


The initiative grew in time and is currently developed by ROMSLOT together with Romanian Bookmakers association. The program has

now national coverage and psychology clinics in Bucharest, Cluj and Iasi, the 3 most important regions of Romania, but any person from Romania can receive specialized counseling though a free of charge HELPLINE. Besides this, it is important to remind that the persons with gambling issues also: beneficiate for free of online self-testing sessions, on, can have a free evaluation and counseling sessions at one of the program’s clinics, can read informative materials about responsible behavior in gaming halls.


More than that, as this responsible behavior is encouraged among all actors from our industry (be they players or the operators and their employees), the program also ensures training courses for the persons working in this industry, which are held by the program’s psychologists.


The fact that the program grew and offers a real help at national scale can be seen also from figures, as last year, the programs website was visited by almost 18.600 unique visitors who accessed the informative materials, or the auto-evaluation tests or read more about the program itself.


Besides this, the messages of the program and the encouragements towards responsible behavior when gambling were also disseminated through dedicated events, be they organized by the „Responsible Gambling” program or by other entities which invited the „Responsible Gambling” team to talk about the platform and about the best methods for approaching the gambling problems topic.


The positive results didn’t fail to appear. We can see that people take this subject more and more seriously and think about it. For example, last year, almost 1,200 persons called the HELPLINE and beneficiated of free psychological counseling (mostly men).


The fact that the program set the Romanian standards for responsible gambling and that it has a complex approach on this topic, through a varied range of services, is also shown by the fact that other players from the market followed the model and the idea of our initiative. This pleases us as it proves that the general interest towards a responsible behavior and for promoting healthy business approaches is rising. These positive signs are coming to the “Responsible Gambling” team from a newer segment of our market, as well: the online gambling sector, as we were approached by players active on this segment.



EEGReport Magazine: We’ve noticed that you have the support of many psychologists, including the most famous psychologist “DR. Cristian Andrei”. We can say you have a real team of specialists ready to give a helping hand to those that struggle with diverse problems. Tell us more about this team and what they managed to achieve until now in terms of providing a professional Responsible Gambling service.


V.D.: Our interest is to offer a real long term support to persons with gambling problems and to help them have a responsible, balanced and mature approach on the topic, to help them see that gambling is just entertainment and a relaxing activity, during which you have fun and spend quality time with other members of the community or with friends. For having a correct perception on this activity, balance is needed, like in any other segment of life, in fact.


To succeed in bringing a real and long term help to those having an issue, the “Responsible Gambling” program needed a strong team with specialists with various areas of expertise and with a vast experience behind. That is why, the platform has a national coverage and psychology clinics in Bucharest, Cluj and Iasi and an extended team of psychologists.


This network is coordinated by me along with a team of 3 experts with an extended expertise in various segments of psychology:

  • Cristian Andrei who also has a degree in psychiatry and is specialized in treating similar problems in other industries as well (to have an interdisciplinary and cross-industry approach on the topic).


  • Leliana Valentina Pârvulescu, who is psychologist and the “practical” coordinator of the program and has an extensive experience as psychologist. Also, Dr. Pârvulescu is specialized in innovative treatment techniques, is also sociologist and trainer specialized in, NLP, F.A.C.S and body language. Besides these, Dr. Pârvulescu is an expert in behavioral analysis and evaluation, nonverbal language and truth evaluation, just to mention some of her expertise segments.


  • Psychologist Steliana Rizeanu, who is the “scientific” coordinator of the program, having a PHD in psychology in topics related with gambling problems. Also, Dr. Rizeanu is author of several books approaching this very topic.


This structure and team (which will continue to grow in parallel with the development of the program) makes us confident that the gambling related problems are approached and managed with utmost care and that the persons who enter the program overpass their issue and can continue their activity in a balanced and responsible way.


EEGReport Magazine: As the number of players rises, so does the number of problems. What are your plans for the near future in overcoming unexpected situations in the online gambling industry?


V.D.: As the market develops, the landscape becomes more complex it is true. But, in the same time, so do the opportunities, the interest of the local market for responsibility.


What I mean by this is that due to the various educative and communication actions, unfolded in the past years by the “Responsible Gambling” program, this topic was put on the public agenda, the interest for it grew, the model of our platform inspired others to launch initiatives or similar messages.


Also, another thing that encourages us, is that people started more to get in touch with us and to beneficiate by the assistance offered by our program.

Besides this, the development of the online sector and their interest in approaching the “Responsible Gambling” sector makes us be hopeful for the future, as there is place for joining efforts and for promoting the responsible behavior principles both online and offline, for the overall benefit of the Romanian market.


EEGReport Magazine: Can you give us a statistic, or tell us more about how the Romanian gamblers, compared to other European gamblers, manage to overcome personal gambling problems? Are the Romanian gamblers overcoming these issues better than other countries?


V.D.: The most recent statistics on this topic are those offered by a national research conducted by GfK (research company) and ROMSLOT, in 2013. It was the first study on the local market ever done, proactively started by ROMSLOT, and shows us that, compared to other markets, Romanians’ the interest in slot machines is quite lower compared to other European markets.


For example, out of the total number of adult Romanians, only 3% played in the last year at slot machines. Out of them, only 1% played weekly. Compared to these local figures, according to international statistics, the number of people gambling in other European countries is 4 times larger, in Britain approx. 13% of the population was playing at slot machines in 2010.


One of the reasons for explaining these percentages is that, in Romania, playing the Lottery is a lot more popular, as approx. 20% of the population plays here, out of which 5% plays weekly at the Lottery.


Given the lower dimension of the market compared to other countries, the gambling problem phenomenon has, implicitly, a lower intensity. Nevertheless, this is not a reason to neglect its importance and risk potential.


That is why, the “Responsible Gambling” program approaches the gambling problems topics very seriously and continues its efforts of educating the market and of underlining the importance of having a responsible behavior both as a business and as a player. We are the first who militate for this durable business approach, as we believe that the market has to enter and to “play” in the “responsible profit” era.


EEGReport Magazine: Tell us more about your future projects and aims.


V.D.: As I was mentioning, we will continue to unfold communication and educative campaign and activities (workshops, conferences, participation at local and international events approaching the Responsibility topic) and to militate for promoting a responsible approach when conducting a business or as a player.


As the market develops and enters on newer segments (like the online gambling sector) we will stay opened and work with companies from the local market in order to grow our initiative and to meet the needs generated by these online and offline expansions.


EEGReport Magazine: Do you have partnerships with companies from other countries, or plans for a common platform involving similar projects?


V.D.: The core objective of our program is to expand our activities, counseling services and responsibility campaigns as much as we can, so that we can promote the “responsible gambling” concept and “responsible way of doing business” as much as we can, as far as we can. That is why, as I was previously mentioning, we are always open to collaboration and are currently investigating how we can grow this platform so that it can truly offer tailored help for players coming from various gambling environments (e.g.: online segment, besides than traditional offline gambling).


EEGReport Magazine: Helping gamblers that struggle with diverse problems is a very good thing, but preventing problems is even better. What should be done in order to prevent such problems in the future, rather than combating them?


V.D.: It is known that prevention is the best treatment. This is precisely why, a strong component of the “Responsible Gambling” program is focused on “education” and on having constant activities through which to transmit the messages regarding the importance of responsible gambling (from articles in the media, to workshops on this topic, to hosting or participating as speakers in conferences, both at local and international level).


In short, education and helping all actors from the gambling market realize the importance of responsibility and of having a sustainable approach is the key for having a healthy and successful business and industry.



EEGReport Magazine: And lastly, tell us about the vision of your company. Where do you see this company in 5 years from now?


V.D.: The greatest wish is to continue the directions started together with my colleagues and to develop at a larger scale the projects we initiated. To militate for a better legislative framework, which also takes into account the legitimate interests of our specific industry and to continue to promote the “responsible gambling” concept and the CSR principles.

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Alexandre Tomic – Interview – (EEGReport Magazine – Issue 4 – October 2016 – January 2017)



EEG: We see the Virtual gambling industry as a new gambling industry in full development. How fast is it growing and how are people reacting to it?


A.T.: There is a great deal of interest around the virtual gambling industry, as there is around virtual reality in general. People have been waiting for virtual reality to become a truly viable option for the last thirty years or so, and now that it’s finally starting to get there, it’s understandable that people are eager to get their hands on it and give it a try. However the high costs are undeniably still an issue, as players need expensive equipment to run VR software, so most of the people who have played in our VR casino so far have been playing in 3D and not getting the full VR experience, meaning that it’s hard to tell at the moment.

We have however taken the VR casino on the road to industry shows and conferences. We took two sets of VR software and neither was ever empty; in fact people were queueing up to try it out. We have always had an extremely positive reaction from those who have tried it – players, the media, and industry professionals alike.


EEG: What are the current games that are available until now, and what other games can we expect in the near future?

A.T.: VR is going to be huge. There is so much choice already for VR games, and it hasn’t even reached mainstream acceptance yet. On Steam alone there are already more than 500 games, allowing users to fight robots, create art and machines, play sports, take a look around shops, explore abandoned buildings, dark forests and undersea worlds, protect castles from invading tribes, go out into space, and a great deal more.

While we can’t speak for the other VR games currently in development, we are hoping to one day improve the experience inside our VR casino by creating fully immersive VR slots. At the moment the setting is VR, but the slots themselves are still 2D, and players still play sitting in front of a screen. What we would like to do is create an environment in which players are surrounded by the features of the slot, with the reels in front of them but the actual background, animated characters, and other features of the slot all around them.


EEG: How do you think Virtual Gaming will affect people that never walked into a real casino, but still have a curiosity towards it?

A.T.: I think the fact that a truly immersive casino experience is now available to play from the comfort of a user’s own home will certainly pique people’s interest and make them more curious about trying it – not to mention the fact that they would do so using VR, a technology which a lot of people have been looking forward to trying since the 80s. Obviously it can’t replace the experience of going into a casino in real life, but perhaps people who try it in VR and feel that thrill of seeing others winning and winning themselves might then be more likely to give it a go in a real casino.


EEG: Suppose I’m willing to try a virtual casino. What are the things I need in order to get in there and gamble?

A.T.: You would need a high-spec gaming PC and a pair of virtual reality goggles. SlotsMillion’s virtual casino is currently compatible with the Oculus Rift goggles and we are working on becoming compatible with the HTC Vive in the near future as well. Theoretically, players could also use Google Cardboard or Samsung Gear, but at the moment we have no plans to make our application compatible with these devices as, considering that they are low-end, it would dramatically affect the quality of the experience and we are dedicated to offering our players the best.


EEG: Do you think that one day maybe, virtual reality will completely overrun reality, and maybe move absolutely all of the players into the virtual world?

A.T.: I think it’s a possibility. Virtual reality is that immersive – it’s incredibly easy to lose track of time and will become even more so as the technology improves and any side effects such as motion sickness become less of an issue. Business especially may find a place in the VR world – within the casino we could certainly work from inside, having meetings, supporting players and schmoozing with partners, affiliates and clients. We might one day spend longer inside the VR world than the players, and ultimately what started out as a game will eventually start to look like a new, revolutionary way of doing business. Gaming certainly isn’t the only industry with business uses for VR, though; education, medicine, the military, retail and many more are already starting to use VR to improve the services they offer, both to their staff and to their customers and users.

The more technology encroaches onto our daily working lives and the higher the amount of people who work in technology-based industries, the more likely it is that we will become accustomed to spending our working hours inside the VR world. VR could really revolutionise the business side of things as well as the player experience. The possibilities are endless, and it would be a shame not to explore and exploit them in every possible way.

One day it will be almost impossible, or at least very hard, to distinguish reality from the virtual world. The only way we will be able to tell that we are in a computer generated simulation would be because we will hold on to the memories of our real lives – and we could even eventually remove this capability. But what if the game became so immersive that we couldn’t remember who we really are? In that instance it may even be difficult to tell which of our realities is the virtual world, and which is in fact the real one.


EEG: How could we satisfy the people that turn their backs at the virtual reality, saying that you can’t have a real drink on the house, or that virtual body language isn’t the same as the real one?

A.T.: Of course there are aspects of VR gambling that can’t quite live up to the real thing – it would be unreasonable to expect a game to do so. At the moment, VR isn’t meant to replace the experience of gambling in a real casino, but instead merely make it more accessible to those who perhaps aren’t able to visit real casinos often, or provide a more social and immersive experience for those who had previously been limited to playing online. As the technology improves, it will start to feel increasingly realistic and that immersive feel will be all the more present. In the future, however, we would like to use AR to add an extra layer inside the casino, and this is where users may start seeing the benefits of VR over real life, as the AR aspect would facilitate a much more personalised experience – including personalised offers and bonuses, for example – which may make players feel more valued and welcomed inside their casino.


EEG: Let’s talk about the legal aspect, do you think that strong regulations or laws could appear to restrict Virtual Gaming? And that it might keep this industry from developing?

A.T.: We were expecting when we sat down with our regulator, the MGA, to have to make a lot of changes and adjustments in accordance with their laws. However, they were very helpful, and it was great to see that they were open to the development of new technologies within the gaming industry. We have not had a lot of problems with regulations so far, and I think that’s a very good indication that the gaming industry is ready for a revolution like the one virtual reality is expected to cause.

Of course there is the fact that due to app store regulations we are unable to use the VR casino as a bridge between the worlds of social and real money gaming, as we had initially envisioned doing. The likes of Apple, Android and Oculus tend to restrict the displaying of real money gaming in their stores, which means that we are unable to use the VR casino as an acquisition tool for players and rather keep it as a retention tool for the players we already have.


EEG: What is the first thing you would improve in the Virtual Gaming industry at this point?

A.T.: Since virtual reality in the gaming world is still such a young industry, it’s quite difficult to answer at this point. Clearly there are elements of the technology that we still need to work on – side effects such as motion sickness for example – to make the experience as immersive as it has the potential to be, but that is sure to improve as the technology develops, so at the moment it’s more a case of wait and see.


EEG: Do you think hacking could interfere with this virtual gambling world? If so, how could we prevent that?

A.T.: I think it’s extremely likely that hackers could interfere with the virtual world, and the results could be terrifying. Think of the situation in the movie Surrogates with Bruce Willis, where a virus was created that was capable of destroying users’ virtual and real bodies both. The damage would not be quite that bad, of course, but the consequences could be much more severe than they currently are when hacking occurs, because the level of immersion inside the virtual world would be much higher. In this video, we can observe the confusion that occurs when a hacker tries to break into the user’s account – her reality starts to collapse and she has to start again from the beginning.

This is not something to take lightly, so we obviously need to do our best to prevent this from happening, as we do today. However no matter how many measures we take, we always have to be aware that hackers’ skills grow alongside the development of technology. It’s already crucial today to protect ourselves, but given that the stakes will be even bigger in the virtual world, we have to try even harder to outsmart the hackers. It’s the same good guy versus bad guy game of today, just on a higher level.

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EegReportMagazine-SEO article – (EEGReport Magazine – Issue 4 – October 2016 – January 2017)



Perhaps you already heard about the latest(and also the last)Google Penguin Algorithm update, which is aimed at decreasing search engine rankings for websites that violate Google’s Webmaster Guidelines! Follow these tips and make sure that you stay out of the Penguin 4.0’s radar!

What if you don’t know any SEO (search engine optimization) tips&tricks that will get your site all the way to the top positions? A lack of SEO practices can leave your website in a dark corner, which means no one will ever know you even exist, no visitors, no cliks which leads to no sales!

The truth is – that Search Engine Optimization ain’t no rocket science, getting to know and to master the subtle nuances takes time and effort, but the reality is you don’t need to spend years to learn the basics to optimize your website properly! We hope that you’ll find this simple article helpful in getting started with your SEO endeavour!

First thing’s first, what is SEO?
There are way to many definitions of SEO, but organic SEO nowadays is all about getting free traffic from Google (the most popular search engine in the world). (tedd a snippetet)
It’s also very important to understand what search engines are looking for?
To be very precise there are 4 main elements that search engines look at when determining which website is the most relevant and should show up in the SERPs (Search Engine Result Pages):

1, Content: the content must be relevant to what the user is searching for?
2, Performance: how fast is the websites load time and does it work properly?
3, Authority: is the content relevant and useful enough to link to and do other authoritative websites use it as reference or do they cite the information that’s available?
4, UX (User Experience): how does the site behave an look? Is it easy to navigate trough, doest it look safe? And doest it have a healty bounce rate?

The true purpose of SEO is to help users who are looking for you find you. In order to do that, you have to match the content on your website to what people are trying to find. It’s not about traffic, it’s all about figuring out what your goal is, and then optimizing for keywords that bring in visitors who want the same things.
Keyword Research / Content Research

One the most important SEO factor next to good and relevant content is a good keyword research. Most of the SEO experts still use the keyword research today as a tactic of identifying terms and phrases to use to optimize pages on a given website, the act of keyword research nowadays implies much more than a simple keyword research. In order to know what and how to do here are some examples of dont’s:

– don’t choose keywords that are to generic or to broad
– don’t choose keywords without enough traffic
– don’t choose keywords that are not relevant to your product or business
– don’t try to rank for one keyword at a time

Avoiding these mistakes you can find keywords that:
– have a really high search volume (keywords or keyword phrases that are often used by your audience to search for your type of business or product)
– with low competition level
– are relevant to the content of your website

You should also do a little research on your competitors, to see what are the keywords or keyword phrases that are getting traffic to their website!

After you’re done picking the right keywords, it’s important to start crafting on your content. All search engines have bots, that automatically will crawl your website and try to find out what it’s about and then deciding which keywords each of your web pages should rank for. The bots can be influenced by strategically optimizing your website content for certain keywords. It’s true that keywords are important, so you better make sure you’re writing for your visitors first, and then for the search engines bots where you can. All of your website content needs to highly relevant, fresh and engaging, if not you won’t have a chance in converting your websites visitors into those highly desired customers.
When you’re writing your content you should focus on:

– Titles: write eye-catching titles that catch your visitor’s attention from the first glance, you have one shot to make a great first impression.
– Keywords: use relevant keywords that will help you bring people to your website.
– Quality: you must have unique and quality content, your visitors came to your site searching for information or for a solution so make sure you’re delivering the best possible solution or information for them.
– Links: make sure you link to quality sites that confirm what your website is all about, this will make other websites to also link to you.
– Length: if you’re looking to get links for your content then make sure you create 500+ word long posts
– Freshness: you need to add new relevant content on a regular basis, this could also be a in a form of a blog.
Don’t forget to optimize your code

The bots of the search engines don’t just read your website’s text, they also read your website’s code. With a well optimized code you have the chance to rank your website high in the search engines:

Your URL structure has to be friendly and clean, otherwise search engines will have a hard time crawling them and in this case they won’t be able to properly index it, which means you will not rank in the search engines.

Keep this things in mind if you want to achieve an SEO-friendly site URL structure:
– your URLs should not contain extraneous characters ( $ @ ! * % = ? )
– Numbers and letters should only be used in URLs.
– do not use underscores, the search engines prefer dashes.
– shorter URLS usually rank better than longer ones.
– sub-domains can rank better than sub directories.

Site Structure

The way you cross-link web pages will make a big impact on your rankings. Here are some good tips when cross-linking your web site:

– keep the number of links on each page under 100.
– links within your content usually carry more weight than links within a sidebar or in a footer.

Title tag

Each of your web pages needs to have a unique title tag that describes what that page is all about. A title tag is the main text that describes an online document. Focus on the title tag because this is what people see in search engine results when they’re searching for your service or product. The title tag also shows up in posts shared on social media sites like Facebook, so next to including your main keyword in the title you also have to make it enticing enough to convince people to click it.
When you write your title tags, make sure you:
– add your keyword in the tille
– include a unique title tag for each page
– make sure you keep your title tag between 42 and 60 characters, including spaces. To make sure your title is properly displayed, try not to go over 60 characters.

Meta description tag

The meta description needs to summarize the content on your page, the reason for this is that this will show up in search engine results together with the title tag.
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. While it won’t help you rank higher in the search engines, a well-written meta description can have a huge impact on whether users decide to click through or not.
When you write your meta description, make sure you:
– include your keywords
– write a different one for each page
– includes a call-to-action that convince people to click
– stay between 100 and 150 characters, including spaces


Heading are used to visually break up the content of a web page into sections (from a usability point of view) and to tell the search engine spiders what that page is about. These come in a specific order. H1, H2, H3, H4, and so on, with H1 starting the page as the main heading. Your headings should also contain keywords that are relevant to the content on your website.


A sitemap is like a road map for search engines. They give the bots directions to all of the different pages on your website, so you better make sure they find everything. There are two types of sitemaps: XML sitemas and HTML sitemaps. The difference is that XML sitemaps are created for the search engines and HTML sitemaps are created for your visitors.
After your XML sitemap is created, you should submit it to Google Webmaster (Search Console) and Bing so that the major search engines can crawl and index your web site.

Alt tag

In order for search engine bots to properly index images on your website, alt tags need to be added to each image, in form of a brief description. For example, if there was an image of a “casino logo”, I would tell the search engine that the image is XY’s casino logo by using an alt tag. Also make sure your image names are relevant to the image. The picture of the casino logo would be called thenameofthecasino.jpg instead of image6.jpg.

Technical setup

The next step would be measuring the effectiveness of your SEO efforts and see how your website is performing. How many visitors per month is your website attracting? Which are the most popular pages? How much time are they spending on your website? These are a few of the things that you can uncover by using an analytics tool, make sure you set up your Google analytics now so you can start collecting data right away.
Google Analytics is the best choice because it’s free, easy to set up and use, and provides loads of useful information about your visitors’ behaviour on your website.

Google Webmaster Tools (Search Console)

The Google Webmaster Tools (Search Console) allows you to go more in depth and see things like:
– who is linking to your site
– what search terms are sending visitors to your site
– whether your site has any issues that need to be fixed quickly and so on

If you have a WordPress website, you should install an SEO plugin to help you optimize your content. One of the best plugin is Yoast. Why? Because it’s completely free, easy to use and packed with powerful features. The Yoast SEO plugin will help you meet all of the recommended SEO criteria while you become comfortable writing keyword-optimized content for your website.


The robots.txt file includes a list of commands, like: allow and disallow, that tells web crawlers such as the Googlebot which web pages it can or cannot retrieve. If a URL is disallowed in your robots.txt files, that URL and all its contents won’t appear in Google search results.!


Links are still an important ranking factor and continue to be a great indicator of what content is important but also relevant. It’s very simple: the more websites that link to your website, the higher your webpage will rank! from a search engine’s point of view, the more trustworthy, non-spammy sites are linking to your website, the more authority you must have on the topic. Nonetheless it’s not about getting thousands of links really quick but about getting quality and authority websites to link to your website.Before you start building or earning links you need to know the following:
– links from related sites are worthier than links from non-relevant websites
– content links are more effective than links from a footer or sidebar
– create great and purposeful content, that is useful and engaging so that people want to link to it and share it with others too
– promote your content in order to reach the right people who will be motivated to link to it and also share it
– build relationships with influencers in your niche and convince them that your content is of a high enough quality to share
– avoid links from spammy or irrelevant websites
– Site wide links tend to hurt more than they may help
– don’t buy links
– do not use reciprocal links (I link to you and you link to me)

The most effortless way to get links is to see who links to your competition and contact them by email telling them the benefits of your website compared to your competition. You can also submit your website to directories, general ones or more relevant ones to your service or product. Getting on social media sites like StumbleUpon or Digg won’t just drive you a ton of traffic, they will also increase your visibility, which improves your chances of getting linked to. Search the web for citation of your brand or company name and turn thhem into links! Try guest posting on highly authoritative and relevant websites.

If you follow these advice’s and tips, your traffic from search engines will increase. You just have to be patient as it takes time for search engines to crawl, index your website and start ranking it.

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